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Its time to divest from the misinformation ecosystem

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to align safely within reliable news content. Online misinformation has moved beyond that of being...
15% - ights/Blog/Its-time-to-divest-from-the-misinformation-ecosystem

Comscore Announces Renewal and Expansion of Gray Television Partnership

Comscore today announced a renewed and expanded agreement to provide Gray Television, a leading local television broadcaster, with the full suite of Comscore’s local market currency tools, including Comscore’s Advanced Automotive Demographics segments.
13% - ights/Press-Releases/2022/1/Comscore-Announces-Renewal-and-Expansion-of-Gray-Television-Partnership

Comscore Digital Media Highlights: India 2021

A review of digital trends in India, with a focus on the following areas: financial services, education, ecommerce and healthcare.
9% - ights/Presentations-and-Whitepapers/2022/Comscore-Digital-Media-Highlights-India-2021

El reparto a domicilio de comida y productos de supermercado en Espana

El sector de la entrega a domicilio de comida y otros productos de supermercado es sin duda uno de los que ha registrado mayores cambios desde la irrupción de la pandemia de Covid-19. A las empresas con amplia implantación como Glovo o Deliveroo (que...
22% - ights/Blog/El-reparto-a-domicilio-de-comida-y-productos-de-supermercado-en-Espana

Alone Together: Key Social Media Trends in 2022 and Beyond

In this presentation, we broke down what happened on social media and in society in 2021 with key data from platforms like Facebook, Instagram, TikTok, YouTube, Twitter, and more. Using these insights, we look ahead at how to connect with the consumer...
13% - ights/Presentations-and-Whitepapers/2022/Alone-Together-Key-Social-Media-Trends-in-2022-and-Beyond

Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market

Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
48% - ights/Press-Releases/2022/1/Entravision-Kicks-Off-2022-with-Addition-of-Comscore-s-Census-Based-Local-Audience-Measurement-for-Palm-Springs-Market

The four unexpected behavioural trends in Asia-Pacific

In this blog post, we consider four unexpected trends that have emerged in the aftermath of the Covid-19 pandemic. The data covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.
14% - ights/Blog/The-four-unexpected-behavioural-trends-in-Asia-Pacific

Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
11% - ights/Videos/Interview/Moneyballing-Media-How-Big-Data-Is-Transforming-TV

Comscore and L2 Inc Launch First of Its Kind Cookie-free Audiences Based on Voter Insights

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and L2, Inc., a leading provider of voter data, today announced the launch of innovative cookie-free audiences based on behavioral political data...
16% - ights/Press-Releases/2022/1/Comscore-and-L2-Inc-Launch-First-of-Its-Kind-Cookie-free-Audiences-Based-on-Voter-Insights

Panorama de las aplicaciones móviles de fitness en México

Tras los cierres de gimnasios durante la crisis sanitaria por Covid-19, los consumidores aceleraron el uso las aplicaciones de salud y fitness para continuar o comenzar rutinas de ejercicio desde el hogar. Esto permitió que todos los sitios y aplicaciones...
26% - ights/Blog/Panorama-de-las-aplicaciones-moviles-de-fitness-en-Mexico