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Comscore Elevates Veteran Technology Executive Brian Pugh to Chief Information Officer
Comscore is excited to announce that Brian Pugh is taking on the role of Chief Information Officer.
21% -
ights/Press-Releases/2021/11/Comscore-Elevates-Veteran-Technology-Executive-Brian-Pugh-to-Chief-Information-Officer
Prevalent during the height of the pandemic are alternative accommodations continuing to encroach on traditional hotels
With the U.S. government recently lifting its pandemic travel ban and opening its door to international visitors, this holiday season will be filled with travelers reconnecting with loved ones after more than a year and half apart due to the pandemic....
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ights/Blog/Prevalent-during-the-height-of-the-pandemic-are-alternative-accommodations-continuing-to-encroach-on-traditional-hotels
Comscore partners with Xandr to bring cookie-free CTV audience targeting to the UK and EMEA at scale
Comscore (NASDAQ: SCOR) is excited to announce that its UK and EMEA clients can now access Comscore Predictive Audiences via Xandr Curate, a product of AT&T’s advanced advertising company.
23% -
ights/Press-Releases/2021/11/Comscore-partners-with-Xandr-to-bring-cookie-free-CTV-audience-targeting-to-the-UK-and-EMEA-at-scale
Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand
H&L used Comscore’s privacy-friendly contextual audiences to help a leading automotive brand achieve the most efficient Cost-Per-Action.
7% -
e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Automotive-Brand
Comscore TV, Local Measurement That Meets Modern Media Consumption
FreeWheel has partnered with Comscore to allow agencies to seamlessly access real-world local TV viewership information with valuable, advanced household-level consumer and demographic behavior data that enables smarter business transactions. In this...
13% -
ights/Videos/Interview/Comscore-TV-Local-Measurement-That-Meets-Modern-Media-Consumption
Comscore Adds Veteran Executive Mr Han Seng Lim to Lead Comscore s Client Services team in SE Asia
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it has appointed Mr. Han Seng Lim as Comscore’s Client Services Lead Consultant SE Asia. The role will add strength and...
17% -
ights/Press-Releases/2021/11/Comscore-Adds-Veteran-Executive-Mr-Han-Seng-Lim-to-Lead-Comscore-s-Client-Services-team-in-SE-Asia
Comscore Connected TV: Viewing Behaviour in the UK p3
In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with internet...
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ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p3
Comscore Snapshot Social Media in the Asia-Pacific region
In this week’s edition of Comscore Snapshot we look at Social Media in the Asia-Pacific region. We define Social Media as sites or mobile applications where the creation and consumption of content is user-generated.
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ights/Blog/Comscore-Snapshot-Social-Media-in-the-Asia-Pacific-region
Local Shopping Segmentation and Targeting
With Comscore Consumer Intelligence (CCI), understand what linear television and digital audiences are researching to buy, where they are shopping, and how they are interacting with media.
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ducts/Television/Local-Shopping-Segmentation-and-Targeting
Comscore Consumer Intelligence is Now Available in all 210 Local Markets Monthly
Comscore (NASDAQ: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an expansion of Comscore Consumer Intelligence,...
47% -
ights/Press-Releases/2021/11/Comscore-Consumer-Intelligence-is-Now-Available-in-all-210-Local-Markets-Monthly
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