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As More Electric Vehicles Hit The Market Interest Accelerates
Consumers have more choice than ever for alternative fuel vehicles. Automakers have steadily introduced new alternative fuel vehicles, further sparking awareness and interest in these segments. Improved infrastructure, greater affordability, support from...
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ights/Blog/As-More-Electric-Vehicles-Hit-The-Market-Interest-Accelerates
Trooh Turns to Comscore for DOOH Audience Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home,...
33% -
ights/Press-Releases/2021/10/Trooh-Turns-to-Comscore-for-DOOH-Audience-Measurement
Comscore to Announce Third Quarter 2021 Financial Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Monday, November 8th at 5:00 p.m. ET to discuss its financial results for the quarter ended September...
16% -
ights/Press-Releases/2021/10/Comscore-to-Announce-Third-Quarter-2021-Financial-Results
2021 State of Gaming Webinar
View Comscore’s 2021 State of Gaming webinar to learn about the gaming landscape, actionable marketing ideas and consumer behaviors and attitudes across platforms. The 2021 State of Gaming webinar combines insights from Comscore’s new gaming survey, fielded...
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ights/Presentations-and-Whitepapers/2021/2021-State-of-Gaming-Webinar
Media Currencies The Past Present and Future
Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
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ights/Blog/Media-Currencies-The-Past-Present-and-Future
The apparel e-commerce landscape in the Asia-Pacific Region
In many corners of Asia, e-commerce is being re-invented; and fashion, which constantly reinvents itself, greatly contributes to this dynamic. Therefore, in this week’s edition of Comscore Snapshots, we look at apparel e-commerce sites, where users can...
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ights/Blog/The-apparel-e-commerce-landscape-in-the-Asia-Pacific-Region
Can cookie-free audiences perform as well as cookie-based ones
What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
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ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones
Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV
Comscore is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens.
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ights/Press-Releases/2021/10/Comscore-Becomes-First-Measurement-Provider-to-Deliver-Deduplicated-Advertising-Campaigns-on-YouTube-and-YouTube-TV
Branded Content Measurement
Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
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ducts/Marketing-Impact/Branded-Content-Measurement
Branded Content Measurement
Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
10% -
ducts/Advertising/Branded-Content
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