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WarnerMedia Joins Comscores National Addressable TV Measurement Trials

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that WarnerMedia is the first national programmer to formally participate in Comscore’s National Addressable TV programmer trials....
27% - ights/Press-Releases/2021/6/WarnerMedia-Joins-Comscores-National-Addressable-TV-Measurement-Trials

Comscore Wins Back Local Television Measurement Contract with Capitol Broadcasting

Comscore today announced a new agreement to provide Capitol Broadcasting with Comscore’s industry-leading local TV measurement, including for WRAL & WRAZ in Raleigh, NC.
14% - ights/Press-Releases/2021/6/Comscore-Wins-Back-Local-Television-Measurement-Contract-with-Capitol-Broadcasting

Hispanic Sports Networks are a Hit with Casual Restaurant Diners

Comscore's TV measurement also shows large unduplicated audiences among top hispanic sports networks, making these networks a great way for advertisers to reach untapped audiences.
13% - ights/Infographics/Hispanic-Sports-Networks-are-a-Hit-with-Casual-Restaurant-Diners

Hispanic Broadcast Networks Deliver Large Unduplicated Reach Over Big Four Broadcast Networks

Comscore’s TV Advanced Audiences measurement finds that Hispanic broadcast networks also draw strong audiences amongst multi-generational households and casual restaurant diners.
10% - ights/Infographics/Hispanic-Broadcast-Networks-Deliver-Large-Unduplicated-Reach-Over-Big-Four-Broadcast-Networks

Comscore to Present Annual State of OTT Webinar on Latest Usage Trends

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce its annual State of OTT Webinar is taking place on June 24 at 2pm ET. The webinar, featuring Senior Director of Product...
13% - ights/Press-Releases/2021/6/Comscore-to-Present-Annual-State-of-OTT-Webinar-on-Latest-Usage-Trends

Comscore Reports TV Viewing Engagement for Week Ending May 23 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 23, 2021.
23% - ights/Press-Releases/2021/6/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-May-23-2021

Movie theaters will come out 'a winner' post-COVID

Comscore's Paul Dergarabedian joins Yahoo Finance’s Alexandra Canal and the Yahoo Finance Live panel to discuss what to expect with the Summer 2021 box office.
13% - ights/Videos/Interview/Movie-theaters-will-come-out-a-winner-post-COVID

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands,...
25% - ights/Press-Releases/2021/6/Comscore-and-Spiketrap-Announce-Launch-of-Next-Generation-Cookie-Free-Targeting-for-Gaming-Audiences

Comscore Signs Multi-Year Deal with Minute Media for Digital Audience Measurement

Comscore today announced it has signed a renewal agreement with Minute Media for the use of Comscore’s granular digital audience measurement solutions.
24% - ights/Press-Releases/2021/6/Comscore-Signs-Multi-Year-Deal-with-Minute-Media-for-Digital-Audience-Measurement

2021 a new dawn; but is it day zero, or can we look back too?

The past 12 months have transformed travel habits. Here's how a multi-year trend analysis can help assess where we are now, and where things might end up.
38% - ights/Blog/2021-a-new-dawn-but-is-it-day-zero-or-can-we-look-back-too