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Comscore Continues Measurement Innovation with New US Patent for CTV OTT and Video Ad Effectiveness
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its “System and Method for Analyzing the Effectiveness...
13% -
ights/Press-Releases/2021/2/Comscore-Continues-Measurement-Innovation-with-New-US-Patent-for-CTV-OTT-and-Video-Ad-Effectiveness
dentsu Media to Use Comscore for Local Television in 2021
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu’s M1 advanced audiences platform to its...
18% -
ights/Press-Releases/2021/2/dentsu-Media-to-Use-Comscore-for-Local-Television-in-2021
Victory Channel Selects Comscore for its National Television Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it has signed a new agreement with LightQuest Media, Inc., which is the agency of record for Victory Channel, a national network that is the...
12% -
ights/Press-Releases/2021/2/Victory-Channel-Selects-Comscore-for-its-National-Television-Measurement
Comscore Reports TV Viewing Engagement for Week Ending February 7 2021
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 7, 2021.
24% -
ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-February-7-2021
Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV Mobile and Desktop
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered...
31% -
ights/Press-Releases/2021/2/Comscore-and-MediaMath-Partner-in-LATAM-to-Launch-Programmatic-Contextual-Targeting-for-Connected-TV-Mobile-and-Desktop
Comscore Snapshots online entertainment in Europe
This week’s snapshot looks at the consumption of online entertainment content and services in the EU5 region, which includes France, Germany, Italy, Spain, and the UK.
13% -
ights/Blog/Comscore-Snapshots-online-entertainment-in-Europe
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