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Comscore Awarded US Patent for Person-Level TV Audience Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
5% - ights/Press-Releases/2024/11/Comscore-Awarded-US-Patent-for-Person-Level-TV-Audience-Measurement

Social Media Report, Australia 2024

Discover the drivers of social media engagement, explore top influencers, brand strategies, partnerships, and more. Additionally, gain valuable insights with social audience incrementality to improve marketing strategies and investment decisions.
10% - ights/Presentations-and-Whitepapers/2024/Social-Media-Report-Australia-2024

The State of Social Media, India 2024

The "State of Social Media, India 2024" webinar presentation is now available for download. In this session, we uncovered how to optimise your content and the role of social media in the world’s most populous nation.
5% - ights/Presentations-and-Whitepapers/2024/The-State-of-Social-Media-India-2024

Panorama de CTV en América Latina, 2024

Por tercer año consecutivo, Comscore presenta su estudio de Connected TV, OTT y Addressable Advertising en América Latina, revelando los hallazgos clave para 2024 que muestran el panorama actual y la evolución de esta tecnología en la región. Respaldado...
21% - ights/Presentations-and-Whitepapers/2024/Panorama-de-CTV-en-America-Latina-2024

Unpacking the Role of AI in Media Measurement

In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertising ecosystem to look for applications of this remarkable...
20% - ights/Blog/Unpacking-the-Role-of-AI-in-Media-Measurement

Comscore Reports Third Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
10% - ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results

Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
5% - fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand2

Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
5% - fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand

Comscore supported a brand in launching a new product

Comscore supported a brand in launching a new product, helping create strategies to reach their target audience, identify core competitors, and set KPI targets
10% - fts/Case-Study-Drafts/Comscore-supported-a-brand-in-launching-a-new-product

Comscore helped a brand assess their digital competitive position

Comscore helped a brand assess their digital competitive position and how they stack up against competitors in KPIs​
10% - fts/Case-Study-Drafts/Comscore-helped-a-brand-assess-their-digital-competitive-position