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Facebook Display Ad Share by Country
Facebook.com ranks as the #1 publisher based on number of display ad impressions delivered. 3 out of every 10 display ad impressions in the U.K. are delivered on Facebook.com, representing its highest share across all markets.
5% -
ights/Infographics/Facebook-Display-Ad-Share-by-Country
Nearly 70 Percent of EU5 Mobile Banking Users Own Smartphone
Perhaps not surprisingly, smartphone users accounted for nearly 70 percent of mobile banking users in the EU5 region (France, Germany, Italy, Spain and the UK). Apple users exhibited the highest relative usage of mobile banking (index of 393) and accounted...
5% -
ights/Infographics/Nearly-70-Percent-of-EU5-Mobile-Banking-Users-Own-Smartphone
Search Growth in Latin America
In March 2011, Latin Americans conducted a total of 18.5 billion searches, an increase of 21% from the previous year. Brazil, which accounted for the largest volume of search queries at nearly 6 billion, also had the strongest growth rate of 34%. Mexico...
5% -
ights/Infographics/Search-Growth-in-Latin-America
Top Gaining Site Categories by Unique Visitors in Canada Q4 2010 vs. Q4 2009
Several Community and Entertainment subcategories experienced strong growth in Q4 2010 compared to last year, including Home, Beauty/Fashion/Style, Entertainment News, Humor and Movies.
5% -
ights/Infographics/Top-Gaining-Site-Categories-by-Unique-Visitors-in-Canada-Q4-2010-vs.-Q4-2009
Spotify Appeals Especially to Spanish Mobile Music Streaming Users
During the three months ending May 2011, 4.1 million people in the EU5 region (France, Italy, UK, Germany, Spain) used a music streaming service on their mobile phone.
5% -
ights/Infographics/Spotify-Appeals-Especially-to-Spanish-Mobile-Music-Streaming-Users
Top Smartphone OEMs in the US
During the three months ending in May 2011, 76.8 million people in the U.S. owned smartphones. Among smartphone owners, Apple accounted for 26.6% of devices making Apple the top smartphone OEM (Original Equipment Manufacturer) for the month. RIM followed...
5% -
ights/Infographics/Top-Smartphone-OEMs-in-the-US
Men and Women Respond Differently To Various Types of Creative Ad Elements
A recent Data Gem, entitled Men More Difficult to Persuade with Advertising than Women, revealed that while men and women recall advertising at similar levels, men are generally less responsive to advertising messages overall. To better understand what...
5% -
ights/Infographics/Men-and-Women-Respond-Differently-To-Various-Types-of-Creative-Ad-Elements
Share of Device Traffic in Argentina
In May 2011, non-computer devices accounted for 1.1% of total web traffic in Argentina. Of this 1.1% of non-PC traffic, mobile devices accounted for 80.0% of web traffic, while tablets accounted for 12.9% of traffic. Other devices, which includes handheld...
5% -
ights/Infographics/Share-of-Device-Traffic-in-Argentina
Share of Device Traffic in Brazil
In May 2011, non-computer devices accounted for 0.6% of total web traffic in Brazil. Of this 0.6% of non-PC traffic, mobile devices accounted for 61.4% of web traffic, while tablets accounted for 33.4% of traffic. Other devices, which includes handheld...
5% -
ights/Infographics/Share-of-Device-Traffic-in-Brazil
Pre-Testing Ad Creative Pays for Itself
A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that over the course of the research period, the percentage...
5% -
ights/Infographics/Pre-Testing-Ad-Creative-Pays-for-Itself
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