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Sports Content Consumption by Region in Australia

In February 2011, 219 million minutes were spent consuming Sports content online in Australia. When looking at how this breaks down by geography, we see that New South Wales, home to Sydney, accounted for the largest share of minutes spent at the Sports...
5% - ights/Infographics/Sports-Content-Consumption-by-Region-in-Australia

Daily Mobile Consumption in the US

Americans are turning to their mobile devices with increasing frequency. More than 60% of consumers participating in the most popular seven mobile activities – communication, listening to music, news and weather - do so at least once a week. More than...
5% - ights/Infographics/Daily-Mobile-Consumption-in-the-US

Young Audience Shows Highest Engagement with Online Video in Turkey

In February 2011, Turkish male online video viewers between the age of 15 and 24 viewed 200 videos each, accounting for an average of 20.8 hours of online video viewing during the month. Women in the same age group (15-24 years old) viewed just 12 hours...
5% - ights/Infographics/Young-Audience-Shows-Highest-Engagement-with-Online-Video-in-Turkey

Visitation Soars During the Cricket World Cup Finals in India

In the days leading up to the final matches in the Cricket World Cup, the volume of web traffic received by the most popular cricket sites in India soared. Visitation to ESPNCricInfo.com, which peaked at 6.9 million visitors during the week of March 13,...
5% - ights/Infographics/Visitation-Soars-During-the-Cricket-World-Cup-Finals-in-India

Online Video Viewing in Southeast Asia

Among the three markets in Southeast Asia where comScore measures online video consumption,  Malaysia has the largest number of online video viewers but the lightest average usage. Viewers in high-bandwidth Hong Kong and Singapore watched twice as much...
5% - ights/Infographics/Online-Video-Viewing-in-Southeast-Asia

In the UK More Than Half of Ad Exposed Unique Visitors Saw Ads on Newspaper Sites

In January 2011 a total of 42 million Unique Visitors were exposed to online display advertising in the UK; 54% of this advertising exposed audience saw ads on the newspaper category during the month.
5% - ights/Infographics/In-the-UK-More-Than-Half-of-Ad-Exposed-Unique-Visitors-Saw-Ads-on-Newspaper-Sites

Age Demographics for Video Viewing Audience in Canada

Persons ages 25-34 comprised 18 percent of the video viewing audience in Q4 2010, but accounted for 22 percent of all videos viewed. The 55+ age segment showed a lower level of engagement, representing 18 percent of the audience, but accounting for 11...
5% - ights/Infographics/location_13005

The UK Finance Sector Continues to Invest in Online Display Advertising

As the recent ad spent figures by the IAB UK show, the top spender in online display advertising last year was the finance sector. According to comScore Ad Metrix the UK finance sector accounted for 18.9 billion display ad impressions during the second...
5% - ights/Infographics/The-UK-Finance-Sector-Continues-to-Invest-in-Online-Display-Advertising

Cricket World Cup Drives Visitors to Web in India

The 2011 Cricket World Cup caused a surge in visitation to cricket sites in India. ESPNCricInfo.com saw the largest volume of visitors for the first four weeks of the tournament during the week ending March 13 with nearly 7 million people frequenting...
5% - ights/Infographics/Cricket-World-Cup-Drives-Visitors-to-Web-in-India

Top Travel Sites in India

In April 2011, 18.5 million online users age 15 or older visited a Travel site from a home or work location, an increase of 32% from the previous year.  Indian Railways led as the most-visited Travel destination with 8.4 million visitors, an increase...
5% - ights/Infographics/Top-Travel-Sites-in-India