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Comscore Expands Local Currency Partnership with Coastal Television’s Media Group to Deliver Advanced TV Measurement Across 12 Markets

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television’s Media Group. This comprehensive multi-year agreement strengthens Comscore’s...
17% - ights/Press-Releases/2025/1/Comscore-Expands-Local-Currency-Partnership-with-Coastal-Television-s-Media-Group-to-Deliver-Advanced-TV-Measurement-Across-12-Markets

Spectrum Reach Built Trust in Campaign Reporting Utilizing Comscore TV Data

Baer’s Furniture, a high-end family-owned multi-location furniture chain, headquartered in Pompano Beach, FL, has advertised on TV for years but sought accurate reporting and data-driven targeting from Spectrum Reach due to distrust in traditional metrics....
17% - fts/Case-Study-Drafts/Spectrum-Reach-Built-Trust-in-Campaign-Reporting-Utilizing-Comscore-TV-Data

2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
6% - ights/Presentations-and-Whitepapers/2025/2025-State-of-Programmatic-Report

Comscore TV Account Executive Monthly Training Sessions

Welcome to Comscore TV! In our Introductory 101 Sessions available every month we will take you through the Basics of Comscore TV presented by one of our amazing Account Management Team Members.
14% - ights/Events-and-Webinars/Course/Comscore-TV-Account-Executive-Monthly-Training-Sessions

Publicis - Comscore Trainings


17% - fts/Publicis-Comscore-Trainings

Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic...
18% - ights/Press-Releases/2025/1/Comscore-Appoints-New-Chief-Marketing-Officer

Comscore Expands Long-Term Local Currency Partnership with Gray Media

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement....
16% - ights/Press-Releases/2024/12/Comscore-Expands-Long-Term-Local-Currency-Partnership-with-Gray-Media

Cox Media Group and Comscore Agree to New Multi-Year Deal

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
34% - ights/Press-Releases/2024/12/Cox-Media-Group-and-Comscore-Agree-to-New-Multi-Year-Deal

Comscore presentó los hallazgos clave de su estudio 2024 sobre Connected TV en América Latina

Comscore (NASDAQ: SCOR), socio confiable para la planificación, transacción y evaluación de medios en múltiples plataformas, presentó los resultados de su estudio 2024 sobre Connected TV (CTV), OTT y Addressable Advertising en América Latina. Este análisis...
6% - ights/Press-Releases/2024/12/Comscore-presento-los-hallazgos-clave-de-su-estudio-2024-sobre-Connected-TV-en-America-Latina

Consumers set up a blockbuster holiday season at the Box Office

The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the box office this season.
16% - ights/Blog/Consumers-set-up-a-blockbuster-holiday-season-at-the-Box-Office