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Becoming "Essential" Post-Covid
We know the startup refrain ad nauseum… you need to be “need to have” vs “nice to have” – it’s potentially some of the most useless advice you ever get from VCs, who act like this maxim is some kind of revelation – sort of in the vein of ‘hire A players’,...
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ights/Blog/Becoming-Essential-Post-Covid
Hiding Likes: The Instagram Shift Shining A Light on Engagement Metrics
The social media ecosystem has known for some time that engagement with content is what matters more than vanity metrics.
45% -
ights/Blog/Hiding-Likes-The-Instagram-Shift-Shining-A-Light-on-Engagement-Metrics
Yahoo DSP Onboards Comscores AI-Powered ID-Free Audiences
Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
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ights/Press-Releases/2025/5/Yahoo-DSP-Onboards-Comscores-AI-Powered-ID-Free-Audiences
comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness
comScore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display...
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ights/Press-Releases/2016/7/comScore-Study-Finds-Advertising-on-Premium-Publisher-Sites-Drives-Higher-Ad-Effectiveness
Symphony Health and comScore Introduce Next Generation CrossChannel Optimization Measurement Solution
Symphony Health and comScore today introduce DRx 2.0, a next generation cross-channel media optimization and measurement solution that delivers data faster and makes insights more actionable. This enhanced solution builds on the companies’ existing capability...
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ights/Press-Releases/2017/6/Symphony-Health-and-comScore-Introduce-Next-Generation-CrossChannel-Optimization-Measurement-Solution
comScore Announces that Senior Executives of IAB Chile Endorse comScore Media Metrix 360
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that strong industry support has emerged in Chile for comScore’s Media Metrix 360 unified solution to digital audience measurement. The service, which is available...
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ights/Press-Releases/2010/9/comScore-Announces-that-Senior-Executives-of-IAB-Chile-Endorse-comScore-Media-Metrix-360
Local Is Where Currency Begins
Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because those numbers determine what gets bought, who gets...
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ights/Blog/Local-Is-Where-Currency-Begins
Third-Party Cookie Deprecation Is Still on the Horizon
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
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ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon
The Constant of Quality
In the battle for consumer attention, publishers, brands, and influencers can be tempted to chase vanity metrics and other instantly gratifying “quick wins”.
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ights/Presentations-and-Whitepapers/2020/The-Constant-of-Quality
New Brightcove Video Player Receives Broad Support from the Video Ecosystem
Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, today announced that the new Brightcove Player, which powers the next generation of video experiences across Brightcove’s suite of products, has received broad support across...
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ights/Press-Releases/2015/2/New-Brightcove-Video-Player-Receives-Broad-Support-from-the-Video-Ecosystem
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