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Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting...
43% - ights/Blog/Comscore-and-IRI-Partner-to-Reinvent-Contextual-Targeting-with-the-Launch-of-Predictive-Audiences

comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia

comScore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia...
43% - ights/Press-Releases/2017/7/comScore-Announces-Expanded-Multi-Platform-and-Mobile-Measurement-in-Malaysia

What's Driving DTC Ad Effectiveness in 2012?

A comprehensive analysis of more than 200 DTC campaigns tested by comScore, showing a monumental shift in the drivers of effective DTC advertising over the last three years.
43% - ights/Presentations-and-Whitepapers/2012/What-s-Driving-DTC-Ad-Effectiveness-in-2012

U.S. Mobile Map Audience Grows 39 Percent in Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile...
43% - ights/Press-Releases/2011/7/U.S.-Mobile-Map-Audience-Grows-39-Percent-in-Past-Year

comScore Selected by thePlatform to Provide Video Content and Advertising Analytics and Reporting

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and thePlatform, the leading white-label video publishing company, today announced the integration of comScore’s Digital Analytix into thePlatform’s mpx video publishing system.
43% - ights/Press-Releases/2014/8/comScore-Selected-by-thePlatform-to-Provide-Video-Content-and-Advertising-Analytics-and-Reporting

My Two Cents on the Online Video Conundrum

It’s occurred to me as of late that the online video conundrum – simply put, the fact that online video advertising growth is not tracking at the same rate as that of online video consumption – is in many ways self-inflicted. While there are several reasons...
43% - ights/Blog/My-Two-Cents-on-the-Online-Video-Conundrum

A oportunidade para anunciantes e publishers diante da recente notícia sobre os cookies

As the AdTech ecosystem processes this week’s news from Google, that it has pulled back on its plans to deprecate third-party cookies from Chrome, I see major positives for an evolving industry. The Google announcement doesn't mean a return to January...
43% - ights/Blog/The-Opportunity-for-Advertisers-and-Publishers-in-Light-of-the-Recent-Cookies-News

Trustworthy Accountability Group TAG Anti-Piracy Program Grants comScore Validated DAAP Certification

comScore (NASDAQ: SCOR) today announced that the company is now certified as a Validated Digital Advertising Assurance Provider (DAAP) through the Trustworthy Accountability Group (TAG) Anti-Piracy program, which helps keep brands safe from appearing...
42% - ights/Press-Releases/2016/3/Trustworthy-Accountability-Group-TAG-Anti-Piracy-Program-Grants-comScore-Validated-DAAP-Certification

Comscore Introduces Brand Safety Options to Combat Misinformation

As the U.S. 2020 election season brings a likely proliferation of misleading and inaccurate information, both brands and political campaigns are seeking new tools to combat the threat posed by news that lacks credibility. To meet this critical need, Comscore...
42% - ights/Press-Releases/2020/8/Comscore-Introduces-Brand-Safety-Options-to-Combat-Misinformation

From the Golden Globes to the Grammys, TimesUp campaign drives over 101 million actions in January

The concept that ideas travel faster when group members are "highly connected to one another" is very compelling, specifically around the #TimesUp movement because so much of the movement was shared by celebrities.
42% - ights/Blog/From-the-Golden-Globes-to-the-Grammys-TimesUp-campaign-drives-over-101-million-actions-in-January