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Online Brokerage Shopper Trends in 2024

It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
17% - ights/Blog/Online-Brokerage-Shopper-Trends-in-2024

Demand for CDs Soars

From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
32% - ights/Blog/Demand-for-CDs-Soars

Perfil de los Espectadores de Connected TV en Colombia

Comscore, tras su estudio de investigación de mercado anual, identificó la penetración de los espectadores de Connected TV en Latinoamérica y Colombia, resumiendo el perfil de estos espectadores en cuanto a sus preferencias de contenido y percepción hacia...
6% - ights/Infographics/Perfil-de-los-Espectadores-de-Connected-TV-en-Colombia

Descifrando el consumo de Connected TV

Comscore, IAB Uruguay y CUAM presentan las últimas tendencias y conocimientos sobre Connected TV (CTV), addressable advertising y el contenido Over-the-top (OTT) en el país.
6% - ights/Presentations-and-Whitepapers/2024/Descifrando-el-consumo-de-Connected-TV

Social waves Measuring the True Reach of Digital Content

Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
30% - ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content

Social Media Shines as Mobile Rises for Accommodation Content

Social media is playing a more pivotal role as digital content consumption on accommodation continues shifting to mobile
18% - ights/Blog/Social-Media-Shines-as-Mobile-Rises-for-Accommodation-Content

Comscore TV empowers advertisers

Comscore TV reporting empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
18% - e-Studies/Comscore-TV-empowers-advertisers

Comscore UX Journey

Comscore UX Journey helped credit card issuers to deep-dive into customer experiences on selected topics to determine their market position and future-proof their products
18% - fts/Case-Study-Drafts/Comscore-UX-Journey

Comscore Digital Data Helps Retailers Discover Their Incremental Reach against competitors

Comscore TV empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
18% - e-Studies/Comscore-Digital-Data-Helps-Retailers-Discover-Their-Incremental-Reach-against-competitors

Comscore TV Local for Gaming Platform

Comscore TV local reporting empowers advertisers to identify stations that most reach their video game brand’s target audience
16% - e-Studies/Comscore-TV-Local-for-Gaming-Platform