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There's Something Happening Here... And What It Is Is Becoming Clearer

I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time, I’ve become a big believer in the importance of reach...
42% - ights/Blog/There-s-Something-Happening-Here-And-What-It-Is-Is-Becoming-Clearer

comScore Receives MRC Accreditation for comScore Direct Service

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for its comScore Direct service, which provides filtered census data for publishers in accordance...
42% - ights/Press-Releases/2011/4/comScore-Receives-MRC-Accreditation-for-comScore-Direct-Service

Comscore Reports Third Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended September 30, 2023.
42% - ights/Press-Releases/2023/11/Comscore-Reports-Third-Quarter-2023-Results

Mobile TV Popular Among Males and Youths


42% - ights/Press-Releases/2007/04/Mobile-TV-Popular-Among-Males-and-Youths

Revolutionizing Alcohol Advertising for CTV with Proximic by Comscores LDA Solutions

Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as a vital platform in today’s advertising landscape...
42% - ights/Blog/Revolutionizing-Alcohol-Advertising-for-CTV-with-Proximic-by-Comscores-LDA-Solutions

2021 a new dawn; but is it day zero, or can we look back too?

The past 12 months have transformed travel habits. Here's how a multi-year trend analysis can help assess where we are now, and where things might end up.
42% - ights/Blog/2021-a-new-dawn-but-is-it-day-zero-or-can-we-look-back-too

The Data Personality Scale

At the opening of the INTERACT summit earlier this month I posed the question, "What is your Data Personality?” Does the thought of data make you giddy... with excitement, or nausea? Do you long for hours alone with your music and your spreadsheets -...
42% - ights/Blog/The-Data-Personality-Scale

Proximic by Comscore Unveils Suite of New AI Powered Contextual Solutions for Enhanced Privacy Centric Programmatic Advertising

Advertisers can Target Audiences by Demographic,TV Shows Viewership and more without Use of Cookies
42% - ights/Press-Releases/2023/9/Proximic-by-Comscore-Unveils-Suite-of-New-AI-Powered-Contextual-Solutions-for-Enhanced-Privacy-Centric-Programmatic-Advertising

Comscore Reports Fourth Quarter and Full Year 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2024.
42% - ights/Press-Releases/2025/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2024-Results

Comscore Reports Second Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended June 30, 2023.
42% - ights/Press-Releases/2023/8/Comscore-Reports-Second-Quarter-2023-Results