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Whos Watching Those Political Ads Anyway

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
27% - ights/Blog/Whos-Watching-Those-Political-Ads-Anyway

Streaming en Mexico

La adopción de servicios de streaming y el uso de dispositivos de Connected TV (CTV) están experimentando un rápido crecimiento en México, según revela el último estudio de Comscore, patrocinado por Sirpocal, OMG, Pluto TV, Roku, Canela Media, Kivi, Mercado...
6% - ights/Press-Releases/2024/5/Streaming-en-Mexico

Unlocking the future of Cross-Platform measurement

Advertising Week Europe 2024 has just finished, and what a great event it was! The spotlight was on the remarkable talents in our industry – congratulations to all the winners of the Future is Female Awards! The event also showcased innovative solutions...
17% - ights/Blog/Unlocking-the-future-of-Cross-Platform-measurement

Highlight numeri social: Eurovision Song Contest 2024

The 68th edition Eurovision Song Contest in the Malmö Arena, Sweden, where Switzerland with the song "The Code", performed by Nemo won.
15% - ights/Infographics/Fast-Facts-2024-Eurovision-Song-Contest

Unlocking Potential at the Upfronts

While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfronts are dramatically shifting to better reflect audience...
18% - ights/Blog/Unlocking-Potential-at-the-Upfronts

At the forefront of digital measurement and cross-platform solution

Alejandro Fosk, Executive Vice President International at Comscore, guides us through the digital ecosystem, examining the latest Explore our International Hub to learn more about the digital measurement landscape. Access our exclusive blog series to...
16% - ights/Blog/At-the-forefront-of-digital-measurement-and-cross-platform-solution

The strategic leap to unlock India s total digital audience measurement

On May 9, 2024, the Comscore Interact India took place in Mumbai and served as a pivotal gathering between clients and other industry leaders. This exclusive session underscored the transformation in internet users’ digital consumption, the challenges...
15% - ights/Blog/The-strategic-leap-to-unlock-India-s-total-digital-audience-measurement

Los datos detrás del consumo de CTV en México

Comscore y el Consejo de Investigación de Medios se unieron para presentar los resultados de su estudio sobre Connected TV, Addressable Advertising y OTT en el país.
12% - ights/Presentations-and-Whitepapers/2024/Los-datos-detras-del-consumo-de-CTV-en-Mexico

Comscore Collaborates with Snowflake

In this joint webinar on May 1, 2024, Comscore shared how it leverages Snowflake Data Clean Rooms to easily and securely collaborate with their media partners, helping them access Comscore's rich data assets across activation, attribution, and measurement...
18% - ights/Presentations-and-Whitepapers/2024/Comscore-Collaborates-with-Snowflake

Comscore Reports First Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
39% - ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results