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Comscore Reports Fourth Quarter and Full Year 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the fourth quarter and full year ended December 31, 2023.
39% - ights/Press-Releases/2024/3/Comscore-Reports-Fourth-Quarter-and-Full-Year-2023-Results

What is Advertising Addressability?

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
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Comments on Today’s Yahoo! Press Release

Last week we notified Yahoo! of a processing error confined to data specific to Yahoo! which resulted in under-reporting Yahoo! Page Views and duration metrics by 2 to 3%. This morning, Yahoo! made an announcement about the revised data. The purpose...
39% - ights/Blog/Comments-on-Today-s-Yahoo!-Press-Release

comScore Auto Study

Consumers Age 35-44 Are Most Likely to Buy a Car in the Next Six Months
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How delivery and brand/sales impact can drive digital advertising ROI

In the session, comScore discussed the key challenges preventing digital advertising from realising its full potential and how these challenges can be addressed.
39% - ights/Presentations-and-Whitepapers/2016/How-delivery-and-brand-sales-impact-can-drive-digital-advertising-ROI

Comscore Reports First Quarter 2021 Results

Comscore Reports First Quarter 2021 Results. Recapitalization Transaction Adds Key Strategic Partners and Strengthens Balance Sheet. First Quarterly Year-Over-Year Revenue Increase Since 2018. Expanded Partnership for Addressable Advertising.
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comScore Introduces Extended Web


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Could the Lack of an NFL Resolution 'Lock Out' Display Ad Revenue for NFL.com?

Among the top 3 U.S. sports league sites (MLB.com, NBA.com and NFL.com), NFL.com attracted the greatest number of unique visitors during its most recent active season, who were in turn exposed to a significant volume of display advertising on the site....
39% - ights/Blog/Could-the-Lack-of-an-NFL-Resolution-Lock-Out-Display-Ad-Revenue-for-NFL.com

Comscore Reports Third Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2021.
39% - ights/Press-Releases/2021/11/Comscore-Reports-Third-Quarter-2021-Results

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply...
39% - ights/Blog/Top-5-Reasons-Why-Sellers-Should-Care-about-NHT-and-Online-Ad-Fraud