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comScore Plan Metrix Mobile™ Now Available for Media Planning and Analysis on Mobile Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of comScore Plan Metrix Mobile, the next generation of its industry-leading Plan Metrix media planning tool for use with mobile consumer segments....
38% - ights/Press-Releases/2009/10/comScore-Plan-Metrix-Mobile-Now-Available-for-Media-Planning-and-Analysis-on-Mobile-Devices

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter their brand buying behavior.
38% - ights/Blog/Brand-Loyalty-Eroding-As-Consumers-Economic-Pressures-Increase

The Optimization of Digital Creative

The advertising industry is evolving at an unprecedented pace. One can imagine how the titans of 1960s Madison Avenue would marvel at the complexity, agility and creative potential of today's advertising landscape. But they would also be dismayed to see...
38% - ights/Blog/The-Optimization-of-Digital-Creative

Comscore Teams with Experian InfoSum and LiveRamp

With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and seeking solutions that allow them to continue to reach the right audiences without interruption – while also incorporating their own...
38% - ights/Press-Releases/2021/7/Comscore-Teams-with-Experian-InfoSum-and-LiveRamp

comScore Announces Availability of Brand Survey Lift™ Pulse

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough...
38% - ights/Press-Releases/2012/11/comScore-Announces-Availability-of-Brand-Survey-Lift-Pulse

Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams

Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience’s attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands...
38% - ights/Blog/Comscore-and-Thece-Partner-To-Measure-Advertising-Effectiveness-on-Livestreams

Meet the Global Team Fabrizio Angelini Shareablee lead Italy

Quite exciting! Introducing a new product in digital, in an almost-mature market is a real challenge. The Social Analytics tools sector is crowded but there is huge demand for clarity, professionalism and efficiency.
38% - ights/Blog/Meet-the-Global-Team-Fabrizio-Angelini-Shareablee-lead-Italy

Get Mobile Now

Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector....
38% - ights/Blog/Get-Mobile-Now

Brands Looking to Expand Social Presence in Latin America


38% - ights/Blog/Brands-Looking-to-Expand-Social-Presence-in-Latin-America

Comscore Reports Second Quarter 2022 Results

Comscore today reported financial results for the quarter ended June 30, 2022.
38% - ights/Press-Releases/2022/8/Comscore-Reports-Second-Quarter-2022-Results