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Live Streaming Video Jumps 600% in Past Year

Nearly a decade before anyone had heard of YouTube, the first viral video spread among snickering teens and procrastinating college students. Discovered via direct download links and embedded QuickTime players, Trey Parker and Matt Stone’s “The Spirit...
62% - ights/Blog/Live-Streaming-Video-Jumps-600-in-Past-Year

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed...
61% - ights/Press-Releases/2015/1/comScore-Brings-Independent-Metrics-to-Programmatic-Buying-to-Elevate-Quality-Inventory-and-Trust-in-Transactions

ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Much has been written in recent weeks about client concerns over the quality of market research work conducted using online “access panels.” (That’s the term popular in Europe, describing an online panel from which survey respondents may be drawn.) Concern...
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Combatting Clickbait 3 Ways to Improve Your Content s Longevity on Facebook

I’m increasingly being asked by our clients here at Shareablee about their Facebook accounts, and changes they’ve been seeing on their feeds over the past few months.
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comScore Expands Industry Trust Solution for Programmatic to 44 Markets Around the Globe

comScore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
59% - ights/Press-Releases/2015/4/comScore-Expands-Industry-Trust-Solution-for-Programmatic-to-44-Markets-Around-the-Globe

Comscore Launches Certified Deal IDs in Magnites SSP

Comscore Certified Deal IDs, initially available through Magnite's supply-side platform (SSP), leverage Comscore's trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective...
59% - ights/Press-Releases/2025/5/Comscore-Launches-Certified-Deal-IDs-in-Magnites-SSP