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Comscore, un aliado estratégico para el crecimiento del ecosistema digital en Colombia

Comscore mantiene su compromiso constante e irrestricto desde hace más de 14 años con el ecosistema digital en Colombia, especialmente con las agencias de medios y los medios colombianos, desempeñando un papel clave en la consolidación de la inversión...
6% - ights/Blog/Comscore-un-aliado-estrategico-para-el-crecimiento-del-ecosistema-digital-en-Colombia

La presencia de las aerolíneas europeas en las redes sociales durante 2023

On social media, European Airlines reached new heights in 2023. In this infographic "European Airlines’ Social Media Presence in 2023" we overview social engagement trends, platform preferences, and the most effective content for posts used by leading...
11% - ights/Infographics/European-Airlines-social-media-presence-in-2023

Comscore announces new executive leadership across international regions

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announces the promotion of Alejandro Fosk to the position of Executive Vice President International, overseeing EMEA, APAC and LATAM regions....
18% - ights/Press-Releases/2024/2/Comscore-announces-new-executive-leadership-across-international-regions

Unlocking the Potential of Livestreaming

In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.
17% - ights/Blog/Unlocking-the-Potential-of-Livestreaming

Comscore Announces New US Patent for Livestream Contextual Intelligence Technology

Proximic by Comscore has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser confidence...
17% - ights/Press-Releases/2024/1/Comscore-Announces-New-US-Patent-for-Livestream-Contextual-Intelligence-Technology

Comscore anuncia nuevos nombramientos en su liderazgo regional

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announces the promotion of Alejandro Fosk to the position of Executive Vice President International, overseeing EMEA, APAC and LATAM regions....
17% - ights/Press-Releases/2024/2/Comscore-announces-new-executive-leadership

Diversity & Inclusion


14% - ut/Diversity-and-Inclusion

Comscore and Nexstar Reach Multi-Year Agreement

At the core of Comscore’s success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building up to all residential zip codes and then seamlessly integrating into and elevating...
18% - ights/Blog/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
10% - ducts/Advertising/Market-Level-Campaign-Measurement

Azar y estrategia el panorama de las apuestas en linea

Comscore resume cómo se desenvuelve el ecosistema de apuestas en línea en Estados Unidos y la región latinoamericana. Una categoría que incluye casinos online, loterías, juegos de azar y apuestas deportivas, entre otros.
6% - ights/Infographics/Azar-y-estrategia-el-panorama-de-las-apuestas-en-linea