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Comscore and Adelaide Expand Access

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide’s attention-based metric in PubMatic’s premium sell-side supply including many...
59% - ights/Press-Releases/2025/6/Comscore-and-Adelaide-Expand-Access

comScore Selects Imperium’s RelevantID for Enhanced Respondent Validation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has selected Imperium’s RelevantID® to provide survey participant duplicate respondent screening. This third party digital fingerprinting tool will provide...
59% - ights/Press-Releases/2010/7/comScore-Selects-Imperium-s-RelevantID-for-Enhanced-Respondent-Validation

What is Down the Road for Auto

Wrapping up a decade of robust sales, U.S. new car sales logged another strong year in 2019 with 17.1 million vehicles sold, down just 1.4 percent from 2018. Auto
58% - ights/Blog/What-is-Down-the-Road-for-Auto

The Vital Role Media Buyers Play in Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud.
58% - ights/Blog/The-Vital-Role-Media-Buyers-Play-in-Fighting-Ad-Fraud

Push Play: Is your video strategy driving results or stuck on “Pause"?

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
57% - ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-EMEA

Push Play: Is your video strategy driving results or stuck on “Pause"?

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
57% - ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-US-CA

Push Play: Is your video strategy driving results or stuck on “Pause"?

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
57% - ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-APAC

How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
57% - ights/Videos/Interview/How-MVPDs-Will-Extend-Addressable-Ads-Nationwide-Comcast-s-Larry-Allen

My Davos Moments

I thought I’d share my “Davos Moments” with you, when what I witnessed was so powerful I got chills. One session alone spawned three such moments.
57% - ights/Blog/My-Davos-Moments

comScore Launches Activation Solution Suite

comScore today announced the launch of Activation, a new product suite that helps advertisers, agencies and media companies efficiently reach the right audiences at the right time while ensuring ad delivery in relevant and brand safe content.
57% - ights/Press-Releases/2017/9/comScore-Launches-Activation-Solution-Suite