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comScore to Participate in OpenAP Initiative Through Use of Its Advanced TV Audience Ratings Data

Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on comScore’s participation in their joint OpenAP initiative. This planned open audience platform will provide buyers and sellers of linear television a consistent,...
35% - ights/Press-Releases/2017/4/comScore-to-Participate-in-OpenAP-Initiative-Through-Use-of-Its-Advanced-TV-Audience-Ratings-Data

Data Science Firm 0ptimus Choses comScore as Measurement Source for Consumer Overlays

comScore today announced that data science firm 0ptimus will comprehensively match comScore’s television ratings and digital measurement with 0ptimus’ nationwide custom modeled audiences. Such matching will allow 0ptimus more in-depth political targeting...
35% - ights/Press-Releases/2017/10/Data-Science-Firm-0ptimus-Choses-comScore-as-Measurement-Source-for-Consumer-Overlays

From Viral to Tribal: La próxima frontera de los medios

En esta presentación se profundiza en cómo los cambios en los medios están afectando los comportamientos a través de la Generación X, los Millennials y la Generación Z - mientras comparte nuevas investigaciones sobre las tendencias de consumo de noticias.
35% - ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-La-proxima-frontera-de-los-Medios

Amy Weinberger Appointed Vice President Australia New Zealand

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the appointment of Amy Weinberger as vice president for Australia and New Zealand. Ms. Weinberger brings nearly 12 years of digital research industry experience to...
35% - ights/Press-Releases/2010/11/Amy-Weinberger-Appointed-Vice-President-Australia-New-Zealand

Global Digital Advertising Benchmarks Show Improving Viewability Rates and Strong Mobile Performance

Each quarter, comScore releases global industry benchmarks from the billions of impressions it measures through validated Campaign Essentials to give the industry a better understanding of relative campaign performance.
35% - ights/Blog/Global-Digital-Advertising-Benchmarks-Show-Improving-Viewability-Rates-and-Strong-Mobile-Performance

Real Estate Drives April Traffic

Americans Head to the Web in Droves to Research Real Estate and Gas Prices in April
35% - ights/Press-Releases/2006/05/Real-Estate-Drives-April-Traffic

comScore Brings Advanced Audiences to its Flagship Digital Audience Measurement Solution

comScore today announced the addition of new Advanced Audience segments to its digital audience measurement solution, Media Metrix Multi-Platform. The introduction of comScore Advanced Audiences™ provides Media Metrix subscribers with a deeper understanding...
35% - ights/Press-Releases/2018/5/comScore-Brings-Advanced-Audiences-to-its-Flagship-Digital-Audience-Measurement-Solution

Comscore Television Currency Continues to Expand with Agencies

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the number of independently-owned agencies relying on Comscore’s local television information as their currency continues...
35% - ights/Press-Releases/2020/10/Comscore-Television-Currency-Continues-to-Expand-with-Agencies

PubMatic Partners with Proximic by Comscore Giving Media Buyers Scalable ID-less Targeting Solutions

PubMatic and Proximic by Comscore announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform.
35% - ights/Press-Releases/2023/3/PubMatic-Partners-with-Proximic-by-Comscore-Giving-Media-Buyers-Scalable-ID-less-Targeting-Solutions

Mastering Health Advertising in a Privacy-Centric World

The advertising landscape is undergoing a significant shift towards privacy-conscious practices.
35% - ights/Mastering-Health-Advertising-in-a-Privacy-Centric-World