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Online Holiday Retail Shopping Moves Beyond the Big Two But Cyber Monday Still Maintains its Title as Biggest Spending Day

This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to online retailers to snag...
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Comscore Signs New Logo Deal with Atlas Obscura for Syndicated Digital Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Atlas Obscura, the definitive guide to the world’s hidden wonders, with Comscore’s industry-leading digital...
35% - ights/Press-Releases/2021/4/Comscore-Signs-New-Logo-Deal-with-Atlas-Obscura-for-Syndicated-Digital-Measurement

comScore Announces Promotion of Gregory Dale to Chief Operating Officer

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced the promotion of Gregory Dale to Chief Operating Officer. In this new role, Mr. Dale will oversee comScore’s operating activities, including the company’s Product Management,...
35% - ights/Press-Releases/2009/9/comScore-Announces-Promotion-of-Gregory-Dale-to-Chief-Operating-Officer

Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?

With consumers feeling the pinch of increased credit use and continued high automobile rates (for example, the average rate for a new car loan with a 60-month term was 8.22% as of February 2024)- bank auto lenders have increasingly turned to pre-qualification...
35% - ights/Blog/Is-Auto-Loan-Pre-Qualification-an-Answer-to-Engage-Consumers-Earlier

Comscore Provides Preferred Method for Local Audience Measurement Currency to Spectrum Reach

Comscore today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
35% - ights/Press-Releases/2021/7/Comscore-Provides-Preferred-Method-for-Local-Audience-Measurement-Currency-to-Spectrum-Reach

comScore vCE Receives MRC Accreditation for Online Campaign Validation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability,...
35% - ights/Press-Releases/2012/8/comScore-vCE-Receives-MRC-Accreditation-for-Online-Campaign-Validation

Giving Thanks to Our Panelists This Holiday Season

While we at comScore are thankful for many things, I wanted to particularly extend our thanks to a group of folks responsible for helping comScore provide value to so many others: our 2 million global research panelists.
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comScore Announces Launch of MMX Multi-Platform in Turkey

comScore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in Turkey. Building on MMX®, Mobile Metrix® and Video Metrix® from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audiences across...
35% - ights/Press-Releases/2016/3/comScore-Announces-Launch-of-MMX-Multi-Platform-in-Turkey

comScore Expands Partnership with Charter Communications

comScore today announced an agreement with Charter Communications to expand its integration of Charter’s aggregated and anonymized television data from all U.S. markets into comScore's TV measurement service. The expansion includes all Charter Spectrum...
35% - ights/Press-Releases/2017/5/comScore-Expands-Partnership-with-Charter-Communications

Consumable Partners with Comscore to Showcase Incremental Audience Reach

Comscore Digital Data Helps Advertisers Maximize Audio Campaign Reach
35% - e-Studies/Consumable-Partners-with-Comscore-to-Showcase-Incremental-Audience-Reach