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The Journal of Advertising Research 50th Anniversary Edition

The Journal of Advertising Research (JAR), published by the Advertising Research Foundation (ARF), recently celebrated its 50th anniversary. In that span of time, the JAR has published more than 2,000 articles written by leading academics and practitioners....
35% - ights/Blog/The-Journal-of-Advertising-Research-50th-Anniversary-Edition

MRC Grants comScore Accreditation for Video Viewability Measurement

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™...
35% - ights/Press-Releases/2015/7/MRC-Grants-comScore-Accreditation-for-Video-Viewability-Measurement

Yahoo! Sites Attract Most Visitors

Fox Interactive Media Ranks #1 in Page Views; Yahoo! Sites Attract the Most Unique Visitors
35% - ights/Press-Releases/2006/12/Yahoo!-Sites-Attract-Most-Visitors

comScore Announces Divestiture of ARS Non-Health Copy-Testing and Equity Tracking Assets to MSW Research

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the divestiture of its non-health copy-testing and non-health equity tracking assets of ARS to MSW Research (formerly McCollum Spielman Worldwide). MSW is a global leader...
35% - ights/Press-Releases/2013/3/comScore-Announces-Divestiture-of-ARS-Non-Health-Copy-Testing-and-Equity-Tracking-Assets-to-MSW-Research

Serge Matta Appointed President of comScore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today appointed Serge Matta as President of the company, reporting to comScore’s CEO and co-founder Magid Abraham.
35% - ights/Press-Releases/2013/6/Serge-Matta-Appointed-President-of-comScore

comScore Signs Local TV Ratings Contract with KUSI TV San Diego

comScore today announced it has signed a local TV measurement agreement with KUSI-TV in San Diego. One of the nation’s most-watched Independent local television stations, KUSI will now have access to comScore local TV ratings.
35% - ights/Press-Releases/2017/1/comScore-Signs-Local-TV-Ratings-Contract-with-KUSI-TV-San-Diego

comScore Expands Presence in Asia Pacific Region with Key Hires

Regional, April 16, 2013 – comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics has responded to strong growth in its Asia Pacific (APAC) business with the addition of several senior executives to its APAC team. Kerry J...
35% - ights/Press-Releases/2013/4/comScore-Expands-Presence-in-Asia-Pacific-Region-with-Key-Hires

Programmatic Playbook Demographic Segments

In a crowded, complex programmatic ecosystem, choosing the right audience segments can be daunting for today’s media buyer. This post, a part of our Comscore’s Programmatic Playbook series, offers quick and easy steps to help media buyers better evaluate,...
35% - ights/Blog/Programmatic-Playbook-Demographic-Segments

Talroo Chooses Comscore for Digital Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide Talroo, an award-winning job and hiring event advertising platform, with Comscore’s industry-leading digital audience measurement....
35% - ights/Press-Releases/2021/8/Talroo-Chooses-Comscore-for-Digital-Audience-Measurement

The Future of the Shareablee Experience

With data increasingly placed at the center of everyday business decision making, Shareablee is all about supporting that trend and democratizing our products for everyone involved to feel empowered.
35% - ights/Blog/The-Future-of-the-Shareablee-Experience