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For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with...
33% - ights/Press-Releases/2012/4/For-Display-Ads-Being-Seen-Matters-More-than-Being-Clicked

Internal Optimization – A Solid Path to External Monetization of Mobile Operators Big Data

Carrier’s revenue from Voice and SMS in mature wireless markets are generally in decline, while Data revenues are still steadily increasing. The main problem however, is that increases in Data revenues are not enough to negate Voice and SMS declines so,...
33% - ights/Blog/Internal-Optimization-A-Solid-Path-to-External-Monetization-of-Mobile-Operators-Big-Data

comScore Launches Mobile Metrix in Mexico The Solution for Mobile Trends and Mobile Behaviors

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the launch comScore Mobile Metrix® in México.
33% - ights/Press-Releases/2014/3/comScore-Launches-Mobile-Metrix-in-Mexico-The-Solution-for-Mobile-Trends-and-Mobile-Behaviors

Increasing in-target delivery with Centro

Comscore pre-bid insights substantially increased in-target delivery for Cento clients
33% - e-Studies/Increasing-in-target-delivery-with-Centro

ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
33% - ights/Blog/ID-Free-Impressions-are-the-New-Normal

Who Will Rid Us of this Meddlesome Click?

As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to Thomas Beckett, the Archbishop of Canterbury: “Who will...
33% - ights/Blog/Who-Will-Rid-Us-of-this-Meddlesome-Click

comScore Releases 2010 U.S. State of Online Banking Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2010 addition of its annual State of Online Banking Report. The study, based on a survey of more than 2,500 U.S. Internet users and behavioral data from comScore’s...
33% - ights/Press-Releases/2010/5/comScore-Releases-2010-U.S.-State-of-Online-Banking-Report

Data Usage Policy

External Use and Citation of Comscore Data Formal Policy & Guidelines
33% - ights/Data-Usage-Policy

Comscore Reports Second Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2021.
33% - ights/Press-Releases/2021/8/Comscore-Reports-Second-Quarter-2021-Results

Q and A Search: Who, What, Where, When, Why and How

A search query, in its essence, is a question requiring an answer. Fortunately the search engines are intelligent enough to find us what we need with most any query, but some inquiries require more specification than just a term. Searchers use modifiers...
33% - ights/Blog/Q-and-A-Search-Who-What-Where-When-Why-and-How