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Four Simple Questions to Make Advertising Better for Us All

The volume of writing on the themes of invalid traffic (IVT), ad viewability and associated threats to digital advertising demonstrates clear desire within the industry to tackle these topics. Amongst the statistics and scare stories, there still appears...
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Comscore Reports Fourth Quarter and Full-Year 2018 Results

Comscore, Inc. (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the fourth quarter and full-year ended December 31, 2018.
32% - ights/Press-Releases/2019/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2018-Results

Comscore Reports Third Quarter 2020 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2020.
32% - ights/Press-Releases/2020/11/Comscore-Reports-Third-Quarter-2020-Results

Jonathan Jephcott Joins comScore as Consultant for the IAB Australia Digital Audience Tender

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that audience research veteran Jonathan Jephcott has joined comScore as a consultant for the Interactive Advertising Bureau (IAB) Australia Digital Audience Tender....
32% - ights/Press-Releases/2010/10/Jonathan-Jephcott-Joins-comScore-as-Consultant-for-the-IAB-Australia-Digital-Audience-Tender

Control and Transparency the Key to Furthering Programmatic in Asia Pacific

Programmatic technologies offer media buyers and advertisers a wonderful opportunity to improve campaign performance but for programmatic to be truly embedded, advertisers need control and transparency around their investment in programmatic.
32% - ights/Blog/Control-and-Transparency-the-Key-to-Furthering-Programmatic-in-Asia-Pacific

comScore Acquires Certifica

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced entry into a definitive agreement for the acquisition of Certifica, a leader in web measurement in Latin America. The acquisition helps enhance comScore’s presence...
32% - ights/Press-Releases/2009/10/comScore-Acquires-Certifica

Comscore Reports Third Quarter 2019 Results and Announces Leadership Transition

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended Septermber 30, 2019.
32% - ights/Press-Releases/2019/11/Comscore-Reports-Third-Quarter-2019-Results-and-Announces-Leadership-Transition

comScore Partners with PushSpring to Close the Mobile Media Buying Loop

comScore today announced a partnership with PushSpring, the largest independent provider of deterministic, mobile-originated data, to make it easier for advertisers to plan and activate mobile audiences. Through this new integration, comScore clients...
32% - ights/Press-Releases/2018/6/comScore-Partners-with-PushSpring-to-Close-the-Mobile-Media-Buying-Loop