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Shopping Features in Social Apps

Over the past decade, mobile has significantly transformed the digital commerce landscape and now accounts for nearly one-third of online retail spend. Retailers continue to optimize the mobile shopping experience, including rolling out new features such...
31% - ights/Blog/Shopping-Features-in-Social-Apps

The comScore Campaign Essentials Carnival!

What a night! The comScore Campaign Essentials Carnival was a great time for all, and not just because of the snow cones with a kick! I was thrilled to some of our top clients and good friends having fun at the party, and to hear from many of them how...
31% - ights/Blog/The-comScore-Campaign-Essentials-Carnival

comScore and Intomart GfK Selected by STIR to Provide Internet Audience Measurement in the Netherlands

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that JIC STIR has signed a Letter of Intent to award a three and a half year contract to comScore and Intomart GfK, to be the official source of record for internet...
31% - ights/Press-Releases/2011/7/comScore-and-Intomart-GfK-Selected-by-STIR-to-Provide-Internet-Audience-Measurement-in-the-Netherlands

Measuring Blog Visitors


31% - ights/Press-Releases/2007/09/Measuring-Blog-Visitors

M:Metrics Anniversary


31% - ights/Press-Releases/2008/03/M-Metrics-Anniversary

comScore Announces Availability of Media Planning Tool Leveraging Behavioral Insights into Online Usage Habits of Doctors

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore Physicians Panel Media Planning Tool, the only tool that provides health marketers...
31% - ights/Press-Releases/2011/4/comScore-Announces-Availability-of-Media-Planning-Tool-Leveraging-Behavioral-Insights-into-Online-Usage-Habits-of-Doctors

Centro DSP Adds Audience Targeting and Brand Protection Capabilities

Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstanding partners comScore (www.comscore.com) and DoubleVerify (www.doubleverify.com)....
31% - ights/Press-Releases/2017/6/Centro-DSP-Adds-Audience-Targeting-and-Brand-Protection-Capabilities

The Importance of Mobile and Multi-Platform Measurement in India

As with the majority of global markets, the number of users accessing the internet via desktop devices has remained relatively static in India in the last couple of years, but to take this as a sign of stagnation within the digital industry would of course...
31% - ights/Blog/The-Importance-of-Mobile-and-Multi-Platform-Measurement-in-India

comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

comScore today announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK.
31% - ights/Press-Releases/2018/4/comScore-Enables-Ad-Verification-Measurement-via-IAB-Tech-Lab-Open-Measurement-SDK

Global Facebook Viewability Reporting Going Live in comScore validated Campaign Essentials

comScore (NASDAQ: SCOR) today announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™ (vCE®) later this month. The new reporting includes key viewability...
31% - ights/Press-Releases/2016/9/Global-Facebook-Viewability-Reporting-Going-Live-in-comScore-validated-Campaign-Essentials