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The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding...
31% - ights/Blog/The-4-Ps-of-Marketing-in-a-Digital-World

Digital Advertising Develops Presidential Candidate Brands and Engages Voter Groups

Yesterday, comScore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential campaigns’ digital strategies – such as online advertising,...
31% - ights/Blog/Digital-Advertising-Develops-Presidential-Candidate-Brands-and-Engages-Voter-Groups

comScore Forecasts 3 Percent Growth for 2009 Holiday E-Commerce Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 22 days of the November – December 2009 holiday season, as well as its official spending forecast for the season....
31% - ights/Press-Releases/2009/11/comScore-Forecasts-3-Percent-Growth-for-2009-Holiday-E-Commerce-Spending

Top Sports Content on Social Media: September 2021

With the start of the NFL season, the ongoing baseball season, a return to college sports, basketball preparing for the season opener, and more, there has been no shortage of sports content across social media in September. We took a look at what content...
31% - ights/Blog/Top-Sports-Content-on-Social-Media-September-2021

Instagram for Video: Searching for the Next Big Thing

Facebook’s IPO last month was a major milestone event for the social media industry and while there may be ups and downs on the stock price, its rising tide has the ancillary benefit of lifting all other boats in the social media space.
31% - ights/Blog/Instagram-for-Video-Searching-for-the-Next-Big-Thing

comScore Receives MRC Accreditation for Sophisticated Invalid Traffic SIVT Detection Capabilities

comScore announces it has been granted accreditation by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT*) detection and filtration of desktop and mobile web traffic. With this announcement, comScore becomes the first company to...
31% - ights/Press-Releases/2016/11/comScore-Receives-MRC-Accreditation-for-Sophisticated-Invalid-Traffic-SIVT-Detection-Capabilities

Downloading Music Files

One in Seven Internet Users Say They No Longer Download Music Files
31% - ights/Press-Releases/2004/04/Downloading-Music-Files

Media Metrix 360 UK

Strong industry support has emerged following the announcement earlier this week that comScore, Inc. will be launching its new Media Metrix 360 ‘panel centric hybrid’ solution for digital audience measurement in the U.K..
31% - ights/Press-Releases/2009/6/Media-Metrix-360-UK

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”?
31% - ights/Blog/From-Goat-to-Hero-The-Saga-of-the-IAB-Summit

comScore Selected as Indonesia Online Audience Measurement Partner

Jakarta, Indonesia, 29 August 2016 – comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, today announced that it has been selected as the Online Audience Measurement Partner in Indonesia for two years from 2016 to 2018.
31% - ights/Press-Releases/2016/8/comScore-Selected-as-Indonesia-Online-Audience-Measurement-Partner