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comScore Smart Lift Attribution Model Brings the Science of Attribution to Brand Measurement

comScore today announced the launch of the comScore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measurement. This advancement in attribution modeling, based on validated and time-test marketing...
30% - ights/Press-Releases/2011/7/comScore-Smart-Lift-Attribution-Model-Brings-the-Science-of-Attribution-to-Brand-Measurement

comScore Introduces Digital GRP Overnights in AdEffx Campaign Essentials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning...
30% - ights/Press-Releases/2010/9/comScore-Introduces-Digital-GRP-Overnights-in-AdEffx-Campaign-Essentials

Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Search Engines are like mothers: they are built to understand you. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed or just waking up. They didn’t start out this way, but Google Page Rank gave birth to...
30% - ights/Blog/Searcher-Intent-Why-Vertical-Search-is-Now-Giving-Ground-to-Core-Search

An Inside Look at Sophisticated Invalid Traffic

Timur Yarnall, SVP Advertising Platforms & Corporate Development at comScore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated Invalid Traffic. The interview was originally published by IAB Europe on November 8th.
30% - ights/Blog/An-Inside-Look-at-Sophisticated-Invalid-Traffic

Its All About Audience Reach Across Screens

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching them on the right platform, serving the best creative...
30% - ights/Blog/Its-All-About-Audience-Reach-Across-Screens

A Week in Brazil and a Day in Chicago

It’s been a busy time. Last week on Tuesday morning I landed at O’Hare at 6:00 am following a week in Brazil meeting with clients and speaking at Digital Age 2.0 - a terrific conference in Sao Paulo organized by Now!Digital Business. Thanks to United...
30% - ights/Blog/A-Week-in-Brazil-and-a-Day-in-Chicago

Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
30% - ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now

Delivering Impact Advancing this Years Upfronts

Chris Wilson, an industry veteran with more than two decades in TV audience measurement, gives his insights on this year’s Upfronts compared to years past.
30% - ights/Blog/Delivering-Impact-Advancing-this-Years-Upfronts

comScore Announces Launch of comScore AdEffx™ Suite for Digital Advertising Effectiveness

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables clients to accurately “measure what matters” depending on their particular...
30% - ights/Press-Releases/2009/12/comScore-Announces-Launch-of-comScore-AdEffx-Suite-for-Digital-Advertising-Effectiveness

Leveraging Advertising Expenditures in a Challenging Economic Environment

Multiple large scale studies of past recessions indicate that brands that continued to invest in marketing efforts during recessionary times not only maintained market share during the recession, but actually increased share post-recession. Unfortunately,...
30% - ights/Blog/Leveraging-Advertising-Expenditures-in-a-Challenging-Economic-Environment