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Reaching Online Audiences

DoubleClick and comScore Media Metrix Explore Techniques for Efficiently Using Internet as a Reach Medium with Joint Study on Online Audience Accumulation
29% - ights/Press-Releases/2004/09/Reaching-Online-Audiences

Surfing Through Life Changes

Surfing Through Life Changes: comScore Report Details Consumers’ Heavy Reliance on the Web During Major Life Events
29% - ights/Press-Releases/2005/04/Surfing-Through-Life-Changes

comScore ARS Study Finds User-Generated Video Reviews Exhibit Elements of Sales Effectiveness

comScore, Inc. and EXPO Communications, Inc., a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The results indicate that the highest performing user-generated...
29% - ights/Press-Releases/2010/10/comScore-ARS-Study-Finds-User-Generated-Video-Reviews-Exhibit-Elements-of-Sales-Effectiveness

European Holiday Product Searches


29% - ights/Press-Releases/2007/12/European-Holiday-Product-Searches

Tectonic Shifts are Shaping the Multi-Platform Digital World

It was perhaps a simple and comforting way to look at the world that somehow made it seem more navigable. But ancient scholars like Pythagoras and Aristotle used data from the physical world around them to generate insights that would reveal the world...
29% - ights/Blog/Tectonic-Shifts-are-Shaping-the-Multi-Platform-Digital-World

comScore and Rentrak Complete Merger Creating the New Model for a Dynamic CrossPlatform World

comScore, Inc. (NASDAQ: SCOR) announced today the completion of its merger with Rentrak to create a new cross-platform measurement company built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale.
29% - ights/Press-Releases/2016/2/comScore-and-Rentrak-Complete-Merger-Creating-the-New-Model-for-a-Dynamic-CrossPlatform-World

comScore Launches Mobile Metrix in Philippines

comScore, Inc. (NASDAQ: SCOR) today announced the launch of Mobile Metrix® in the Philippines for the reporting of mobile web and app audiences on smartphones and tablets.
29% - ights/Press-Releases/2016/2/comScore-Launches-Mobile-Metrix-in-Philippines

Prime Day 2020 on Social Media

Amazon’s Prime Day causes a lot of buzz on social media each year as shoppers take advantage of the deals. This year’s event was pushed back from the usual July dates to October 13 and 14th due to complications from the COVID-19 pandemic. Besides the...
29% - fts/Prime-Day-2020-on-Social-Media

Bringing Context to This Week’s Methbot News

When news about Methbot broke this week, it understandably sent waves of concern and confusion through the industry. However, while headlines suggest this is a major new phenomenon that has gone unnoticed by third-party measurement providers, that is...
29% - ights/Blog/Bringing-Context-to-This-Week-s-Methbot-News

comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video

Today, comScore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency...
29% - ights/Press-Releases/2016/4/comScore-First-to-Offer-MRC-Accredited-Viewable-GRP-for-Digital-Display-and-Video