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comScore Announces Introduction of AdEffx Smart Control™ Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of AdEffx Smart Control™, an innovative methodological approach representing the next generation in measuring digital advertising effectiveness. The...
28% - ights/Press-Releases/2010/5/comScore-Announces-Introduction-of-AdEffx-Smart-Control-Ground-Breaking-Methodology-for-Measuring-Digital-Advertising-Effectiveness

comScore Introduces Validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign...
28% - ights/Press-Releases/2012/1/comScore-Introduces-Validated-Campaign-Essentials

Social Networking Accounts for One Third of All Time Spent Online in Malaysia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on Internet usage in Malaysia including insights into the top online destinations, content categories and video viewing behaviors. The report found...
28% - ights/Press-Releases/2011/10/Social-Networking-Accounts-for-One-Third-of-All-Time-Spent-Online-in-Malaysia

Digital Analytix Monetization Allows Publishers to Create More Effective Viewability-Based Page Layouts and Advertising Packages

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for...
28% - ights/Press-Releases/2012/10/Digital-Analytix-Monetization-Allows-Publishers-to-Create-More-Effective-Viewability-Based-Page-Layouts-and-Advertising-Packages

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

By now, many in the digital space have heard of comScore’s Media Metrix 360 initiative. This represented a major enhancement to comScore’s original panel-only audience measurement approach, where we blend server side data with our panel data to create...
28% - ights/Blog/Unified-Digital-Measurement-Not-Just-Another-Pretty-Hybrid-Face

Viewability The Evolution of Digital Advertising From Direct Response to Branding

Digital advertising in Australia has grown at a torrid pace. When it comes to branding, advertising on the Internet is equivalent to only 24% of Australian TV spending. The problem isn’t a lack of effectiveness; the problem is the methodology being used...
28% - ights/Blog/Viewability-The-Evolution-of-Digital-Advertising-From-Direct-Response-to-Branding

comScore Selected World Economic Forum Technology Pioneer

The World Economic Forum Announces Technology Pioneers for 2007: comScore Networks, Inc. Selected
28% - ights/Press-Releases/2006/12/comScore-Selected-World-Economic-Forum-Technology-Pioneer

Top US Websites


28% - ights/Press-Releases/2007/06/Top-US-Websites

comScore Reports Second Quarter 2018 Results

comScore today reported financial results for the second quarter of 2018, ended June 30, 2018. Revenue in the second quarter of 2018 was $101.4 million, up from $99.4 million reported in the same period of 2017. GAAP net loss for the second quarter of...
28% - ights/Press-Releases/2018/8/comScore-Reports-Second-Quarter-2018-Results

Unpredictable But Comprehensively Measurable The View of Social from Shareablee s Client Summit

The Calm the F@*! Down Index is apparently a tool which marketers working in social media quote to help clients understand that chaos is inherent to the ecosystem. Unpredictable, uncomfortable and intense moments will and do happen when running a campaign...
28% - ights/Blog/Unpredictable-But-Comprehensively-Measurable-The-View-of-Social-from-Shareablee-s-Client-Summit