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Universal Search: Not All Blends are Created Equal

Universal search - or blended search - has been an integrated part of the search experience since 2007. Heralded at the time as a revolution for searchers and marketers alike, the ensuing popularity has led to virtually every search engine today delivering...
51% - ights/Blog/Universal-Search-Not-All-Blends-are-Created-Equal

Introducing Show Level Streaming Audiences the Newest Addition to Proximics Predictive Audiences Suite

If you took away one thing from this year’s UpFronts it was likely about the growing popularity of connected TV.
51% - ights/Blog/Introducing-Show-Level-Streaming-Audiences-the-Newest-Addition-to-Proximics-Predictive-Audiences-Suite

Just Press Play - How To Maximize The Value Of Video For Increased Revenues

During this tour, Thomas presented three areas of focus for optimizing your video content for increasing revenue: video consumption, quality of service, and ad consumption.
51% - ights/Presentations-and-Whitepapers/2015/Just-Press-Play

Epsilon Partners with Comscores Proximic for Global Contextual Data

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership...
50% - ights/Press-Releases/2024/3/Epsilon-Partners-with-Comscores-Proximic-for-Global-Contextual-Data

BeReal who are these friends for real


50% - ights/Infographics/BeReal-who-are-these-friends-for-real

CMI Compas Chooses comScore as Ad Verification Solution Provider of Record

CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences.
50% - ights/Press-Releases/2014/1/CMI-Compas-Chooses-comScore-as-Ad-Verification-Solution-Provider-of-Record

Best Practices for Creative and Creative Evaluation

“Why do some of my ad campaigns drive offline sales and others don’t?” This is one of the most common questions that comScore VP of Research & Development Frank Findley receives from CPG, pharma and retail clients, and the answer often resides – at least...
50% - ights/Presentations-and-Whitepapers/2011/Best-Practices-for-Creative-and-Creative-Evaluation

Fall Targeting Guide 2024

Our programmatic targeting guide offers tailored audience recommendations for campaigns during the 2024 Fall Season, including off-the-shelf and custom audience ideas.
49% - ights/Presentations-and-Whitepapers/2024/Fall-Targeting-Guide-2024

comScore presenta in Italia l’innovazione per la verifica delle campagne di advertising online

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Italian launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery.
49% - ights/Press-Releases/2012/6/comScore-Introduces-Innovation-to-Validate-Online-Campaign-Delivery-in-Italy

Der Wert digitaler Werbung: comScore, Millward Brown & Kantar Worldpanel

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media.
49% - ights/Presentations-and-Whitepapers/2016/Value-of-a-Digital-Ad-Drive-Digital-Advertising-ROI-in-a-Cross-Media-World