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Keeping it real The social media Summit by Shareablee

We're all trying to drive innovation without losing the soul of what we do. It's not always easy to balance those competing aims - and let's face it there's no play book for social media let alone data.
100% - ights/Blog/Keeping-it-real-The-social-media-Summit-by-Shareablee

comScore Announces Tech Metrix


87% - ights/Press-Releases/2007/08/comScore-Announces-Tech-Metrix

IAB State of Data Town Hall: Measurement

IAB's 2nd State of Data Town Hall: Measurement addressed how to measure and attribute campaign performance without cookies and identifiers, and how to stitch together siloed data into a unified dataset. Industry experts, including Comscore's Chief Research...
86% - ights/Videos/Interview/IAB-State-of-Data-Town-Hall-Measurement

Cookie Free Targeting

Comscore has the cookie-free audience targeting solution that you need to continue reaching the same audiences but without user-level identifiers. No cookies, no hashed emails, just next generation solutions to reach your audience.
80% - ights/Blog/Cookie-Free-Targeting

Its time to divest from the misinformation ecosystem

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to align safely within reliable news content. Online misinformation has moved beyond that of being...
78% - ights/Blog/Its-time-to-divest-from-the-misinformation-ecosystem

India-s Cryptocurrency Boom

The pandemic in 2020 wreaked havoc across the world, the effects of which were felt by the global economy. This caused several commodities and assets to start losing their value and led to people to look for alternate assets to invest in. Owing to the...
75% - ights/Blog/India-s-Cryptocurrency-Boom

Keeping Score with Social Media Marketing and Measurement: Three Things to Consider Before Getting Started

I was a member of the measurement panel at the IAB Social Media Conference recently, and we talked a lot about the social media ‘scorecard.’ There were a variety of perspectives represented as Bryan Wiener, CEO of 360i, moderated the discussion between...
73% - ights/Blog/Keeping-Score-with-Social-Media-Marketing-and-Measurement-Three-Things-to-Consider-Before-Getting-Started

Trust and transparency in programmatic

In this presentation, Fabrizio Angelini reviews the current challenges and opportunities with programmatic advertising and the new paradigm shaping the landscape for media buyers and sellers.
72% - ights/Presentations-and-Whitepapers/2015/Trust-and-transparency-in-programmatic

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital...
72% - ights/Press-Releases/2010/10/comScore-ARS-Research-Highlights-Importance-of-Advertising-Creative-in-Building-Brand-Sales

How comScore Activation Helps Marketers and Publishers

As new challenges emerge in the digital ad ecosystem, marketers and publishers may be wondering what effect the latest developments have on their advertising and packaging strategies. At comScore, we’ve received a lot of great questions from our clients...
71% - ights/Blog/How-comScore-Activation-Helps-Marketers-and-Publishers