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El futuro digital Temas clave del evento Programmatic Morning

El evento "Programmatic Morning: Identificación & Medición" se ha consolidado como un punto de encuentro esencial para comprender el futuro digital. Julia Sizova Granero, Country Manager South EMEA, participó en la mesa redonda sobre "Soluciones de medición...
20% - ights/Blog/El-futuro-digital-Temas-clave-del-evento-Programmatic-Morning

Comscore anuncia nuevos nombramientos en su liderazgo regional

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announces the promotion of Alejandro Fosk to the position of Executive Vice President International, overseeing EMEA, APAC and LATAM regions....
9% - ights/Press-Releases/2024/2/Comscore-announces-new-executive-leadership

Diversity & Inclusion


9% - ut/Diversity-and-Inclusion

Comscore and Nexstar Reach Multi-Year Agreement

At the core of Comscore’s success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building up to all residential zip codes and then seamlessly integrating into and elevating...
9% - ights/Blog/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
9% - ducts/Advertising/Market-Level-Campaign-Measurement

Azar y estrategia el panorama de las apuestas en linea

Comscore resume cómo se desenvuelve el ecosistema de apuestas en línea en Estados Unidos y la región latinoamericana. Una categoría que incluye casinos online, loterías, juegos de azar y apuestas deportivas, entre otros.
22% - ights/Infographics/Azar-y-estrategia-el-panorama-de-las-apuestas-en-linea

3 Ways Political Advertisers Can Win With CTV in 2024

Another presidential election year is upon us. Same old, same old, right? Not quite.
9% - ights/Blog/3-Ways-Political-Advertisers-Can-Win-With-CTV-in-2024

Comscore and Nexstar Reach Multi-Year Agreement

Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become...
9% - ights/Press-Releases/2024/1/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Golden Globes Oscars and More Reaching your Audience

With the Golden Globes and Emmy Awards shows behind us, awards show season is now in full swing. Check out these Comscore insights delving into the year-over-year engagement on both earned and owned social media, as well as performance on linear television...
9% - ights/Blog/Golden-Globes-Oscars-and-More-Reaching-your-Audience

Infografico Retrospectiva Insights 2023

Com 132.5 milhões de pessoas conectadas, a população digital brasileira, trouxe números de destaque: são 337 bilhões de minutos consumidos mensalmente em Social Media, 297% no aumento do consumo de Gambling desde 2019, 37 bilhões de consumo em minutos...
9% - ights/Infographics/Infografico-Retrospectiva-Insights-2023