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The Moran Group Selects Comscores Local Market Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement with a full-service advertising agency, The Moran Group, for Comscore’s local television measurement.
9% - ights/Press-Releases/2021/3/The-Moran-Group-Selects-Comscores-Local-Market-Measurement

Respecting Privacy in Online Measurement: Comscores Vision

Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exactly does online advertising look like in a world where...
9% - ights/Blog/Respecting-Privacy-in-Online-Measurement-Comscores-Vision

Comscore and CoxReps Announce Local Television Measurement Renewal

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewed agreement to provide CoxReps, a leading television representative company for local broadcast television stations, with...
9% - ights/Press-Releases/2021/3/Comscore-and-CoxReps-Announce-Local-Television-Measurement-Renewal

2021 a new dawn; but is it day zero, or can we look back too?

The past 12 months have transformed travel habits. Here's how a multi-year trend analysis can help assess where we are now, and where things might end up.
9% - ights/Blog/2021-a-new-dawn-but-is-it-day-zero-or-can-we-look-back-too

Comscore Signs Multi-Year Deal with Minute Media for Digital Audience Measurement

Comscore today announced it has signed a renewal agreement with Minute Media for the use of Comscore’s granular digital audience measurement solutions.
9% - ights/Press-Releases/2021/6/Comscore-Signs-Multi-Year-Deal-with-Minute-Media-for-Digital-Audience-Measurement

TV Viewing Engagement for Week Ending March 14 2021

Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending March 14, 2021.
9% - ights/Press-Releases/2021/3/TV-Viewing-Engagement-for-Week-Ending-March-14-2021

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands,...
9% - ights/Press-Releases/2021/6/Comscore-and-Spiketrap-Announce-Launch-of-Next-Generation-Cookie-Free-Targeting-for-Gaming-Audiences

Comscore Reports TV Viewing Engagement for Week Ending March 7 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 7, 2021.
9% - ights/Press-Releases/2021/3/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-March-7-2021

Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati, Chief Product Officer, Comscore, will be featured at the Coalition for Innovative Media Measurement’s...
9% - ights/Press-Releases/2021/1/Comscore-Chief-Product-Officer-David-Algranati-to-Speak-at-Coalition-for-Innovative-Media-Measurement-Summit

Comscore Brings Cookie-Free Connected TV CTV Audience Targeting to Europe with Predictive Audiences

Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry’s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly...
9% - ights/Press-Releases/2021/2/Comscore-Brings-Cookie-Free-Connected-TV-CTV-Audience-Targeting-to-Europe-with-Predictive-Audiences