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dentsu Media to Use Comscore for Local Television in 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu’s M1 advanced audiences platform to its...
9% - ights/Press-Releases/2021/2/dentsu-Media-to-Use-Comscore-for-Local-Television-in-2021

Significant Growth in In-Home Data Usage Throughout Pandemic

As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore found that overall in-home data usage levels throughout 2020 remained significantly higher than...
9% - ights/Press-Releases/2021/1/Significant-Growth-in-In-Home-Data-Usage-Throughout-Pandemic

Comscore Reports TV Viewing Engagement for Week Ending February 14 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 14, 2021.
9% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-February-14-2021

What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals as they browse across the web, nor will [they] use...
9% - ights/Blog/What-happens-to-ad-targeting-if-user-tracking-goes-away

Comscore Announces Fourth Quarter and Year-End 2020 Financial Results Call

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported preliminary financial results for the fourth quarter and full year ended December 31, 2020, ahead of the Company's special...
9% - ights/Press-Releases/2021/3/Comscore-Announces-Fourth-Quarter-and-Year-End-2020-Financial-Results-Call

Introducing Comscore Predictive Audiences

Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA financial...
9% - ights/Presentations-and-Whitepapers/2021/Introducing-Comscore-Predictive-Audiences

Travel

Expand your understanding of the travel industry
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Comscore Releases TV Viewing Engagement Rankings for Week Ending January 17 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today released the top broadcast and cable television programs for viewer engagement for the week ending January 17, 2021.
9% - ights/Press-Releases/2021/1/Comscore-Releases-TV-Viewing-Engagement-Rankings-for-Week-Ending-January-17-2021

The CTV Opportunity in the UK

The growing number of TV sets connected to the internet (also referred to as CTVs) is translating into more content and experiences for consumers, and more opportunities for advertisers to engage with them. But how quick are advertisers to capitalise...
9% - ights/Presentations-and-Whitepapers/2021/The-CTV-Opportunity-in-the-UK

Celebrating Data Privacy Day


9% - ights/Videos/Interview/Celebrating-Data-Privacy-Day