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Are Consumers Traveling Again for Good

The past 19 months have been tumultuous for everyone, including those involved in the travel industry. With national and state governments instituting strong preventative measures to combat the spread of COVID-19, domestic and global travel came to a...
9% - ights/Blog/Are-Consumers-Traveling-Again-for-Good

Brand Protection

The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
9% - ducts/Programmatic-Targeting/Contextual-Targeting-Solution/Brand-Protection

As More Electric Vehicles Hit The Market Interest Accelerates

Consumers have more choice than ever for alternative fuel vehicles. Automakers have steadily introduced new alternative fuel vehicles, further sparking awareness and interest in these segments. Improved infrastructure, greater affordability, support from...
9% - ights/Blog/As-More-Electric-Vehicles-Hit-The-Market-Interest-Accelerates

Comscore Receives Prestigious BEST Award from Association for Talent Development

Comscore is proud to announce that it has been named a 2021 winner of the Association for Talent Development’s (ATD) BEST Award. Comscore is among 71 organizations from around the globe to receive the award this year.
9% - ights/Press-Releases/2021/9/Comscore-Receives-Prestigious-BEST-Award-from-Association-for-Talent-Development

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
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Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV

Comscore is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens.
9% - ights/Press-Releases/2021/10/Comscore-Becomes-First-Measurement-Provider-to-Deliver-Deduplicated-Advertising-Campaigns-on-YouTube-and-YouTube-TV

WideOrbit Integrates Comscores Quick Score Local Market Intelligence

Comscore announced that it has signed an agreement with WideOrbit to integrate Quick Score™, Comscore’s 3-day television ratings delivery system that provides stable and reliable viewership insights to local media for faster, more efficient ad sales,...
9% - ights/Press-Releases/2021/8/WideOrbit-Integrates-Comscores-Quick-Score-Local-Market-Intelligence

The Roaring 2020s: The Explosion of Multi-Platform Advertising

Carol Hinnant, Chief Revenue Officer at Comscore, joins advertising and marketing leaders on the blue ribbon panel at the 2021 Variety Entertainment and Technology Summit. They discuss the challenging yet exciting nature of the multi-platform advertising...
9% - ights/Videos/Interview/The-Roaring-2020s-The-Explosion-of-Multi-Platform-Advertising

JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate, Scalable Targeting for OTT and Connected TV Campaigns

Comscore announced it is partnering with demand-side advertising platform JamLoop to solidify Comscore as the leading provider for age and gender audiences across CTV campaigns on the JamLoop platform.
9% - ights/Press-Releases/2021/10/JamLoop-Selects-Comscore-s-Demographic-Audiences-to-Deliver-Accurate-Scalable-Targeting-for-OTT-and-Connected-TV-Campaigns

Comscore Signs Exclusive Agreement with Imaginuity for Local TV Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms...
9% - ights/Press-Releases/2021/10/Comscore-Signs-Exclusive-Agreement-with-Imaginuity-for-Local-TV-Measurement