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The future of cross-platform measurement

While consumers have accelerated their cross-platform behavior in the past 3 years, Comscore has been focused on solving the complexity of unified measurement to meet audiences where they are. Across planning, activating, measuring and learning, we have...
9% - ights/Blog/The-future-of-cross-platform-measurement

L effetto della serie Beckham sui social media

Fisher Stevens' documentary series 'Beckham' premiered on Netflix in October 2023. The four-part miniseries chronicles English footballer David Beckham's story – covering his career on the pitch spanning various international clubs and featuring interviews...
9% - ights/Blog/The-Beckham-series-effect-on-social-media

A Sports Filled Week in San Antonio TX

Nearly 1 in 4 San Antonio, TX homes tuned in to watch Sunday afternoon’s game, earning the KABB (FOX) broadcast the number one position in this week’s broadcast series ranking.
9% - ights/Blog/A-Sports-Filled-Week-in-San-Antonio-TX

The Minnesota Wild signs Multi Year Deal with Comscore to Access Instant Local Market Measurement

Comscore will serve as the Wild’s exclusive television measurement provider.
9% - ights/Press-Releases/2023/11/The-Minnesota-Wild-signs-Multi-Year-Deal-with-Comscore-to-Access-Instant-Local-Market-Measurement

Comscore Reports Third Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended September 30, 2023.
9% - ights/Press-Releases/2023/11/Comscore-Reports-Third-Quarter-2023-Results

Strategies that Win: The New Year Sports Segment Guide

The exciting sporting events throughout the first few months of each year bring in record-setting viewership, offering a massive, engaged audience for advertisers to tap into.
9% - ights/Presentations-and-Whitepapers/2023/Strategies-that-Win-The-New-Year-Sports-Segment-Guide

Reach Frequency and Beyond

As this season’s NFL audiences have shown, they continue to fragment across screens.
9% - ights/Blog/Reach-Frequency-and-Beyond

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore MD

With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.
9% - ights/Blog/Nearly-1-in-3-Homes-Tune-in-to-Sunday-Night-Football-in-Baltimore-MD

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
9% - ights/Press-Releases/2023/10/Cadent-Adds-Proximic-by-Comscore-to-Cadent-Aperture-Platform-for-Enhanced-ID-Based-Audience-Targeting

Monetizing the Full Value of the Consumer for Brands and Publishers

Social platforms have the ability to move an audience through the holistic purchase funnel – from awareness all the way through conversion and beyond.
9% - ights/Blog/Monetizing-the-Full-Value-of-the-Consumer-for-Brands-and-Publishers