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The Lovers and Haters
We recently ran a poll on social regarding how people feel about data and the results were a little surprising. Our CEO Tania Yuki had posed the question at the start of the week, What is Your Data Personality?
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ights/Blog/The-Lovers-and-Haters
Retailers Battle It Out on Social for Black Friday Supremacy
With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media. There are literally thousands of tweets, posts and ads compelling us to “Save Early!”,...
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ights/Blog/Retailers-Battle-It-Out-on-Social-for-Black-Friday-Supremacy
See Which Ads Won The Battle for Super Bowl Buzz
The Super Bowl is not only one of the biggest sporting events each year in the U.S. but is also one of the largest television events. The previous three Super Bowls had over 100 million viewers each !
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ights/Blog/See-Which-Ads-Won-The-Battle-for-Super-Bowl-Buzz
The Data Personality Scale
At the opening of the INTERACT summit earlier this month I posed the question, "What is your Data Personality?” Does the thought of data make you giddy... with excitement, or nausea? Do you long for hours alone with your music and your spreadsheets -...
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ights/Blog/The-Data-Personality-Scale
Bleacher Report Captures the Social Scene During March Madness With 155 Million Engagements
Bleacher Report owned the social conversation surrounding March Madness, finishing the month No. 1 in overall engagements with 155 million, according to CrowdTangle and Sprinklr.
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ights/Blog/Bleacher-Report-Captures-the-Social-Scene-During-March-Madness-With-155-Million-Engagements
Never Underestimate the Influencer Impact
Lauren Zupkus of CBS Interactive, who directs TV Guide's social media, was just in our office last week, and I caught a little of her conversation with Tania. "What do you think most marketers on social need to learn to do differently?" Tania asked. "How...
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ights/Blog/Never-Underestimate-the-Influencer-Impact
WAVE Sports Reaches 1 Billion Views in March
Content published by WAVE Sports Media was seen more than one billion times in March, a new milestone for the 18-month old company that is fast-becoming the publisher to follow for young sports fans. WAVE reaches over 150M gen-z and millennial sports...
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ights/Blog/WAVE-Sports-Reaches-1-Billion-Views-in-March
Influencers vs Wannabes: Our Tool Tells the Tale
Our new Influencer Discovery tool allows you to search through our entire Influencer database. You can easily find and select Influencers based on any specific criteria… like, say, audience size, affinity, post content, and lots more. When you control...
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ights/Blog/Influencers-vs-Wannabes-Our-Tool-Tells-the-Tale
How Melissa Brenner Makes the NBA the most Tech-Savvy League
Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy that engages fans in...
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ights/Blog/How-Melissa-Brenner-Makes-the-NBA-the-most-Tech-Savvy-League
Social Media's Female Perspective
As I'm sure you know, Shareablee was founded by our CEO Tania Yuki, so it stands to reason the agenda for our inaugural INTERACT Summit would feature a compelling mix of talented and successful women. In addition to Melissa Brenner (EVP of Digital for...
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ights/Blog/Social-Media-s-Female-Perspective
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