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The Future of Measurement for Branded Content

Audiences are consuming content at an almost unbelievable rate. At the same time, advertisers are rushing to keep up with new and innovative branded integration and content opportunities in the fight for consumer attention.
9% - ights/Presentations-and-Whitepapers/2020/The-Future-of-Measurement-for-Branded-Content

The State of Social 2020 Fact Pack

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
9% - ights/Presentations-and-Whitepapers/2021/The-State-of-Social-2020-Fact-Pack

Thinking Beyond the Playbook

As we approach the end of our third month of social distancing and the world begins to attempt its path back to ‘normalcy’, many brands are still struggling with how to do ‘normal’ in this time.
9% - ights/Presentations-and-Whitepapers/2020/Thinking-Beyond-the-Playbook

Comscore Reports TV Viewing Engagement for Week Ending April 18 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 18, 2021.
9% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-18-2021

Comscore Reports TV Viewing Engagement for Week Ending March 21 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021.
9% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-March-21-2021

Comscore Snapshots: lifestyle media in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at lifestyle media in the Asia-Pacific region. Our analysis includes statistics for Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, and Taiwan.
9% - ights/Blog/Comscore-Snapshots-lifestyle-media-in-the-Asia-Pacific-region

Comscore Expands Cross-Platform Agreement with DISH Media

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announced today a new strategic partnership with DISH Media, extending its data license to SLING TV, a leading virtual multichannel programming...
9% - ights/Press-Releases/2021/4/Comscore-Expands-Cross-Platform-Agreement-with-DISH-Media

What does the box-office success of "Godzilla Vs. Kong" mean for the future of The MonsterVerse?


9% - ights/Videos/Interview/What-does-the-box-office-success-of-Godzilla-Vs.-Kong-mean-for-the-future-of-The-MonsterVerse

WarnerMedia Joins Comscores National Addressable TV Measurement Trials

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that WarnerMedia is the first national programmer to formally participate in Comscore’s National Addressable TV programmer trials....
9% - ights/Press-Releases/2021/6/WarnerMedia-Joins-Comscores-National-Addressable-TV-Measurement-Trials

Comscore and Verisk’s Commerce Signals Expand Cookieless Audience Engagement for Advertisers

New Commerce Signals Predictive Audience Segments will help unlock privacy-friendly audience engagement for retail market
9% - ights/Press-Releases/2021/8/Comscore-and-Verisk-s-Commerce-Signals-Expand-Cookieless-Audience-Engagement-for-Advertisers