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GSTV Turns to Comscore for DOOH Audience Measurement

Comscore today announced an agreement with GSTV. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
9% - ights/Press-Releases/2021/7/GSTV-Turns-to-Comscore-for-DOOH-Audience-Measurement

Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
9% - ights/Blog/Online-Measurement-in-a-Privacy-Forward-Future

Introducing Plan Metrix Multi-Platform for India

In our recent webinar, Comscore’s Viren Vijayashankar was joined by Kantar’s Rashmi Nair to introduce the latest innovation for the India market, Plan Metrix Multi-Platform
9% - ights/Presentations-and-Whitepapers/2021/Introducing-Plan-Metrix-Multi-Platform-for-India

Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies

Comscore is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.
9% - ights/Press-Releases/2021/6/Comscore-and-Retargetly-Partner-to-Extend-Cookieless-Targeting-Solution-in-Latin-America

Comscore Announces Spectacular Box Office Recovery in France

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced very positive news for theatrical exhibition in France, with our exclusive data demonstrating how the recovery of the movie theater...
9% - ights/Press-Releases/2021/6/Comscore-Announces-Spectacular-Box-Office-Recovery-in-France

Comscore Provides Preferred Method for Local Audience Measurement Currency to Spectrum Reach

Comscore today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
9% - ights/Press-Releases/2021/7/Comscore-Provides-Preferred-Method-for-Local-Audience-Measurement-Currency-to-Spectrum-Reach

2020 Year in Review

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
9% - ights/Presentations-and-Whitepapers/2021/2020-Year-in-Review

The Constant of Quality

In the battle for consumer attention, publishers, brands, and influencers can be tempted to chase vanity metrics and other instantly gratifying “quick wins”.
9% - ights/Presentations-and-Whitepapers/2020/The-Constant-of-Quality

Shareablee Named a Top Performer in Social Media Analytics Software for Customer Satisfaction

G2 has released its Summer 2021 Grid report and Shareablee has been named a High Performer in the Social Media Analytics Software category for high customer satisfaction.
9% - ights/Press-Releases/2021/7/Shareablee-Named-a-Top-Performer-in-Social-Media-Analytics-Software-for-Customer-Satisfaction

Targeting Gen Z

Join Shareablee Account Director Grant Johmann for a conversation with Dietrich Zeledon, VP, Analytics at NBCUniversal Telemundo Enterprises and Maia McCann, Director, In The Know, about how brands can authentically connect with Gen Z.
9% - ights/Videos/Interview/Targeting-Gen-Z