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Unlocking the Potential of Livestreaming
In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.
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ights/Blog/Unlocking-the-Potential-of-Livestreaming
Scoring on the Madness of March
As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity.
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ights/Blog/Scoring-on-the-Madness-of-March
3 Ways Political Advertisers Can Win With CTV in 2024
Another presidential election year is upon us. Same old, same old, right? Not quite.
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ights/Blog/3-Ways-Political-Advertisers-Can-Win-With-CTV-in-2024
Comscore Announces New US Patent for Livestream Contextual Intelligence Technology
Proximic by Comscore has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser confidence...
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ights/Press-Releases/2024/1/Comscore-Announces-New-US-Patent-for-Livestream-Contextual-Intelligence-Technology
Acast Inks Global Partnership with Proximic by Comscore
Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore to enable cookie-free audience targeting for podcast advertisers around the world.
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ights/Press-Releases/2023/11/Acast-Inks-Global-Partnership-with-Proximic-by-Comscore
Three key insights for podcast advertising in a privacy centric landscape
The surge in the podcast popularity over recent years is no secret. This wave has brought with it a significant uptick in podcast advertising evolving both in complexity and impact.
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ights/Blog/Three-key-insights-for-podcast-advertising-in-a-privacy-centric-landscape
Top 3 Holiday Shopping Predictions for 2023
Get the top 3 holiday shopping predictions for 2023, including contextual targeting and audience targeting segments for upcoming signal loss.
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ights/Blog/Top-3-Holiday-Shopping-Predictions-for-2023
Un Identifying the Future of Advertising
In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
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ights/Blog/Un-Identifying-the-Future-of-Advertising
5 Surprising Audiences Watching the Big Game
The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain celebrity sighting, the event appeals to a wide audience.
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ights/Blog/5-Surprising-Audiences-Watching-the-Big-Game
Political Targeting Solutions for 2024 Election Season
New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision
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ights/Press-Releases/2023/10/Political-Targeting-Solutions-for-2024-Election-Season
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