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2024 State of Gaming Report

Comscore’s proprietary 2024 State of Gaming report offers a thorough analysis of the US gaming audience, landscape, and emerging trends. This report provides key insights and actionable data to help marketers, content owners, and tech companies capitalize...
9% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Gaming-Report

2024 Presidential Debate: Cross-Screen Performance

Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President Joe Biden to Vice President Kamala Harris, the excitement generated...
9% - ights/Blog/2024-Presidential-Debate-Cross-Screen-Performance

Football Audience Playbook

Our football audience playbook is your guide for scoring big this football season.
9% - ights/Presentations-and-Whitepapers/2024/Football-Audience-Playbook

Consumers set up a blockbuster holiday season at the Box Office

The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the box office this season.
9% - ights/Blog/Consumers-set-up-a-blockbuster-holiday-season-at-the-Box-Office

Cox Media Group and Comscore Agree to New Multi-Year Deal

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
9% - ights/Press-Releases/2024/12/Cox-Media-Group-and-Comscore-Agree-to-New-Multi-Year-Deal

Consumer Health Data Privacy Notice

Consumer Health Data Privacy Notice
9% - ut/Consumer-Health-Data-Privacy-Notice

Parallel Decisions that Improve Campaign Accuracy and Effectiveness

At Spectrum Reach, we are committed to delivering the best solutions to advertisers. That's why Comscore is our preferred measurement partner and impressions are our preferred currency. By using Comscore's advanced measurement, advertisers gain accurate...
9% - e-Studies/Parallel-Decisions-that-Improve-Campaign-Accuracy-and-Effectiveness

Benefits of Impressions-Based Buying

All Media Design Group Achieved Faster, More Accurate, and Cost-Effective Campaigns​
9% - e-Studies/Benefits-of-Impressions-Based-Buying

Comscore Expands Long-Term Local Currency Partnership with Gray Media

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement....
9% - ights/Press-Releases/2024/12/Comscore-Expands-Long-Term-Local-Currency-Partnership-with-Gray-Media

Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic...
9% - ights/Press-Releases/2025/1/Comscore-Appoints-New-Chief-Marketing-Officer