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Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
9% - ights/Blog/Relevance-is-the-new-Reach-Comscore-Interact-London-2023-Summit

Transforming Consumer Validation Into Campaign Success

From content and engagement to the latest reach and frequency insights across devices and screens and successful targeting, Comscore shares the latest trends and where the needle is heading in H2.
9% - ights/Presentations-and-Whitepapers/2023/Transforming-Consumer-Validation-Into-Campaign-Success

NBA Finals Drive Ratings in Dallas Ft Worth TX

With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
9% - ights/Blog/NBA-Finals-Drive-Ratings-in-Dallas-Ft-Worth-TX

Gender Equality Measurement for digital platforms

SeeHer, in partnership with Comscore, unveils industry-first “Gender Equality Measurement“ for digital platforms at ANA Data, Analytics And Measurement Conference
9% - ights/Press-Releases/2023/8/Gender-Equality-Measurement-for-digital-platforms

Summer Box office revival on the path to a $4 billion milestone

As Labor Day approaches, the U.S. Box Office is close to reaching a key milestone: the $4 billion domestic benchmark for the summer season. This target brings the box office closer to pre-pandemic levels and builds strongly on the recovery recorded in...
9% - ights/Blog/Summer-Box-office-revival-on-the-path-to-a-4-billion-milestone

Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
9% - ights/Blog/Television-and-Cross-Platform-Personification

Quick Guide to the 2023 FIFA Womens World Cup

Another FIFA Women’s World Cup has come and gone, and Spain was crowned World Champion. While the winner has been decided, there is still a wealth of data to learn from on how audiences engaged around the tournament.
9% - ights/Blog/Quick-Guide-to-the-2023-FIFA-Womens-World-Cup

The Video World is Growing FAST

Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023.
9% - ights/Press-Releases/2023/8/The-Video-World-is-Growing-FAST

Comscore and Snowflake: Data Delivery at Scale

Comscore and Snowflake came together on May 1, 2024, in a webinar called ‘Comscore Collaborates with Media Partners in Snowflake Data Clean Rooms for Audience Insights, Measurement, and Enrichment’. It was an hour geared towards technologists, business...
9% - ights/Blog/Comscore-and-Snowflake-Data-Delivery-at-Scale

Unlocking Potential at the Upfronts

While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfronts are dramatically shifting to better reflect audience...
9% - ights/Blog/Unlocking-Potential-at-the-Upfronts