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Facing Forward An Upfront Conversation on How Brands, Networks and Agencies are Planning for the Recovery Rebound

Comscore was joined by representatives from GroupM, Molson Coors, NBCU, The Hershey Company, The Weather Group and Unilever for a conversation on the unique challenges and opportunities brands, networks and agencies are facing during this year’s Upfront...
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Optimizing Outcomes Through Reaching Audiences Cross-Screen

The Cannes Lions Festival of Creativity showcased the rapid pace of the media and advertising industry in 2024. We’re at the peak of consumer consumption across all channels, formats, and devices, putting immense pressure on every ad dollar.
9% - ights/Blog/Optimizing-Outcomes-Through-Reaching-Audiences-Cross-Screen

Is your brand ready for a Paralympic summer

The Paris 2024 Paralympic Games run from August 28 to September 8 and Channel 4 Sport’s YouTube channel will broadcast every single televised moment of live sport from the Paris 2024 Paralympic Games through its in-house social agency 4Studio
9% - ights/Blog/Is-your-brand-ready-for-a-Paralympic-summer

Celebrating Comscores 25th Anniversary

When Comscore was founded in 1999, our industry looked starkly different than it does today. The year we launched, there was no Retail Media or CTV, and none of us spent time managing multiple streaming subscriptions. Netflix's monthly subscription offering...
9% - ights/Blog/Celebrating-Comscores-25th-Anniversary

A Travel Portal Renaissance

Travel is increasingly becoming a heated category for credit card issuers, as they vie for the Lifestyle Powerhouse crown with travel-savvy cardholders.
9% - ights/Blog/A-Travel-Portal-Renaissance

BNPL Booms as Debt Costs Soar

Higher cost of debt and BNPL’s growing ubiquity drive consumers to embrace BNPL as a valuable option to overcome budget constraints​.
9% - ights/Blog/BNPL-Booms-as-Debt-Costs-Soar

Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?

With consumers feeling the pinch of increased credit use and continued high automobile rates (for example, the average rate for a new car loan with a 60-month term was 8.22% as of February 2024)- bank auto lenders have increasingly turned to pre-qualification...
9% - ights/Blog/Is-Auto-Loan-Pre-Qualification-an-Answer-to-Engage-Consumers-Earlier

Social waves Measuring the True Reach of Digital Content

Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
9% - ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content

Social Media Shines as Mobile Rises for Accommodation Content

Social media is playing a more pivotal role as digital content consumption on accommodation continues shifting to mobile
9% - ights/Blog/Social-Media-Shines-as-Mobile-Rises-for-Accommodation-Content

Comscores Advocacy and Political Solutions Yielding Client Success

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...
9% - ights/Blog/Comscores-Advocacy-and-Political-Solutions-Yielding-Client-Success