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U.S. Share of Time Spent on Facebook.com by Content Section

Within Facebook, the largest portion of users’ time is spent on the individual’s homepage which features the Newsfeed. In May 2011, 27 percent of engagement on Facebook.com occurred on the homepage and Newsfeed, followed by profile viewing (21 percent),...
9% - ights/Infographics/US-Share-of-Time-Spent-on-Facebook-by-Content-Section

Top US Smartphone App Categories

More than 76.8 million Americans owned smartphones during the three months ending in May 2011, up 57 percent from the previous year. A look at the top smartphone app categories revealed that Weather apps had the largest audience reaching 31 million smartphone...
9% - ights/Infographics/Top-US-Smartphone-App-Categories

More Time Spent on Facebook Than Any Other UK Site

Facebook accounted for over 16 percent of all time spent online, making it the leading site for engagement in the UK during June 2011. Google Sites ranked second with nearly 12 percent of time spent and Microsoft third with 10.5 percent.
9% - ights/Infographics/More-Time-Spent-on-Facebook-Than-Any-Other-UK-Site

Snapdeal Leads Coupon Category in India

Across the globe, coupon and daily deal sites continue to gain popularity. In India, 4.6 million Internet users age 15 and older accessed the Coupons category from a home or work computer in June 2011, reaching 10.4% of the entire online population....
9% - ights/Infographics/Snapdeal-Leads-Coupon-Category-in-India

In the UK 1 7 Million Mobile Subscribers Consumed Automotive Content on Mobile Devices

Millennial Media recently released a study conducted with comScore analyzing the U.S. mobile automotive advertising industry. The study explores the demographics and behavior of consumers accessing mobile auto content and mobile advertising campaigns...
9% - ights/Infographics/In-the-UK-1-7-Million-Mobile-Subscribers-Consumed-Automotive-Content-on-Mobile-Devices

Social Networking Visitation and Engagement by Region

An analysis of social networking visitation and engagement by region revealed that Asia Pacific, home to the largest online audience of the five global regions, contributed 32.5% of worldwide visitors to the category.
9% - ights/Infographics/Social-Networking-Visitation-and-Engagement-by-Region

Latin American Social Networking Audience Grows 16 Percent in Past Year

In June 2011, 114.5 million people in Latin America visited a social networking site, representing 96% of the entire online population in the region. Social networking is not only big in Latin America, it is growing -- with the audience climbing 16% from...
9% - ights/Infographics/Latin-American-Social-Networking-Audience-Grows-16-Percent-in-Past-Year

Top U.S. Federal Government Properties Show Decline Over Previous Year

In July 2011, 87.6 million Americans visited government properties, showing a reach of 40.7 percent for the Government sector online. The National Institutes of Health (NIH.gov) ranked first, drawing 9.6 million unique visitors, followed by the Department...
9% - ights/Infographics/Top-U.S.-Federal-Government-Properties-Show-Decline-Over-Previous-Year

Top Smartphone Platforms for Mobile Gamers

In the three month average period ending July 2011, 65.1 million mobile subscribers in the U.S. reported playing a mobile game at least once in the previous month, accounting for 27.8 percent of the total U.S. mobile audience. Among these mobile gamers,...
9% - ights/Infographics/Top-Smartphone-Platforms-for-Mobile-Gamers

Local Sites Show Strong Holding in German Online Video Market

Google Sites lead the online video market overall in Germany with over 37.1 million unique viewers during July 2011, with YouTube accounting for over 99 percent of visitors.
9% - ights/Infographics/Local-Sites-Show-Strong-Holding-in-German-Online-Video-Market