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Digital-native Millennials embrace traditional media outlets
As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millennials access news/information content through mobile...
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fts/Digital-native-Millennials-embrace-traditional-media-outlets
comScore Q1 2016 Advertising Benchmarks
This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges.
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fts/comScore-Q1-2016-Advertising-Benchmarks
Les utilisateurs francais de voiture restent a la maison et acheent local
The share of desktop-only unique visitors in Automotive Manufacturer website is the highest among popular categories such as Business/Finance, Entertainment, News and Travel.
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fts/French-Automotive-users-stay-at-home-and-go-local
Four Simple Questions to Make Advertising Better for Us All
The volume of writing on the themes of invalid traffic (IVT), ad viewability and associated threats to digital advertising demonstrates clear desire within the industry to tackle these topics. Amongst the statistics and scare stories, there still appears...
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fts/Four-Simple-Questions-to-Make-Advertising-Better-for-Us-All2
Weiterentwicklung von comScore s holistischer Kampagnenmessung soll Vertrauen in Online-Werbung wiederherstellen x
comScore gab heute wichtige Fortschritte bei der Weiterentwicklung seiner holistischen Lösung zur Messung digitaler Werbekampagnen, validated Campaign Essentials™ (vCE®), bekannt.
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fts/Weiterentwicklung-von-comScore-s-holistischer-Kampagnenmessung-soll-Vertrauen-in-Online-Werbung-wiederherstellen-x
The New Model for a Dynamic Cross-Platform World
We invite you to learn more about our cross-platform vision by downloading our New Model white paper.
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fts/The-New-Model-for-a-Dynamic-Cross-Platform-World
Coronavirus pandemic and online behavioural shifts
A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
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fts/Coronavirus-pandemic-and-online-behavioural-shifts
The State of Mobile: Insights into Emerging Behaviours on Mobile Devices
Comscore's 2019 Global State of Mobile report looks at the global mobile ecosystem to highlight trends and emerging opportunities. Behaviours related to mobile gaming, mobile commerce, ride-sharing and food ordering are explored in greater detail.
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fts/State-of-Mobile-2019
OTT Streaming Increases during Coronavirus Pandemic
Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
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fts/OTT-Streaming-Increases-during-Coronavirus-Pandemic
Comscore Custom Solutions
In a complex and constantly changing world, companies need to react to the competitive environment with answers that can guide their business toward success. At Comscore, we measure what matters to you, to help you make timely decisions based on multiplatform...
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fts/Comscore-Custom-Solutions
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