title - Comscore, Inc.

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comScore Day @ IPG Mediabrands

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Understanding and Impacting the Consumer Journey with TripAdvisor

Strategic and cost-efficient TV advertising with BMG
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20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
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Quality and Engagement: A Q&A with Edwin Wong, SVP Insights & Innovation at Vox Media

Edwin Wong is truly an expert when it comes to digital consumer behavior. When Shareablee and Vox Media teamed up for some joint research on content quality and what drives engagement, we found some key insights about evergreen content and consumer attitudes...
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Prime Day 2020 on Social Media

Amazon’s Prime Day causes a lot of buzz on social media each year as shoppers take advantage of the deals. This year’s event was pushed back from the usual July dates to October 13 and 14th due to complications from the COVID-19 pandemic. Besides the...
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The Academy Awards 2021: The Winners & Losers on Social Media

Leading up to the 2021 Academy Awards, it was unclear just how they would fare. After all, this was the first Academy Awards broadcast since the COVID-19 pandemic, and many people have not seen the nominated movies with theaters closed. Most other awards...
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Social trends and top content leading up to Black Friday

As consumers in the US flock to grocery stores to prepare for their Thanksgiving meals, brands are taking to social media to prepare for Black Friday. Engagement really picked up around November 14th, but November 21, less than a week out from the big...
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Halloween 2021 on Social Top Content and Key Takeaways

Halloween brings out the fun on social media each year as candies, costumes, tricks and treats cover our feeds for a few days. This year was especially exciting in many areas where people were once again able to do some Halloween activities in person....
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