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The GRAMMY Awards 2021: What did social media users think?

Whether you tuned in live or not, odds are you’ve heard the buzz around the 2021 GRAMMY Awards. Increasingly, the conversations and discussions around The GRAMMYs and other awards shows are happening on social media. We analyzed the data to break down...
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Best Times to Post on Social Beauty Brands

For content strategists and social media managers, it can be difficult and time-consuming to schedule posts and build out a content calendar. When will the audience be most likely to engage? How do you capture the most attention on your content? What...
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State of Social UK in 2019

We are in an "Always On" mode with social. With the introduction of "Stories," across Facebook and Instagram, the personalization and increased touchpoints for social engagers to interact with brands has never been higher. The diversification of the platforms...
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Holiday shopping buzz starting early on social media

Though Black Friday is still three weeks out, and Christmas is two months away, brands are starting to create buzz on social media for holiday shopping. Many companies are putting more of their marketing efforts into social this year, even brands like...
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The best times to post on social have changed

So far, 2020 has placed a lot onto us. The reality is life is changing. It’s how we know we’re alive even as we may struggle to know what day of the week it is or what the current time is. (I know you just checked your phone to figure out both of these...
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How Brands can Embrace The TikTok Way

“Whereas on some other platforms, it's all about trying to create your own world, on TikTok there are dynamic conversations already happening. You don't necessarily want to try and pull people to you, you really have to think about how to intercept,”...
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Social

Social Media Measurement, Comscore and Shareablee provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.
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National TV Trends Full Year Wrap-Up and 2022 Insights

To help you get a sense of the current TV landscape, we’re sharing the most popular networks and TV broadcasts of 2021 as well as the biggest trends to look out for in 2022.
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Growing Big Game Audiences in 2024

A closer look at the delivery of the Super Bowl by the NFL this year, shows a publisher focused on its total reach, from expanding its broadcast audiences, to the curation of the half time show and the content produced for social platforms
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2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
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