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European Box Office: Engaging Audiences and Future Forecast

Latest European cinema trends: 2023 box office performance across Europe including the full-year forecast
9% - ights/Presentations-and-Whitepapers/2023/European-Box-Office-Engaging-Audiences-and-Future-Forecast

Gambling – digital e social insights

Uma movimentação nos negócios digitais que vem crescendo e proporcionando oportunidades para marcas e influenciadores: a categoria de apostas está muito mais consolidada nos últimos tempos. Confira este material que a Comscore Brasil preparou: Gambling,...
9% - ights/Presentations-and-Whitepapers/2023/Gambling-digital-e-social-insights

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
9% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy

Proximic by Comscore Announces 5000 Advertiser Milestone for ID free Predictive Audience Solution

Proximic by Comscore today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.
9% - ights/Press-Releases/2023/6/Proximic-by-Comscore-Announces-5000-Advertiser-Milestone-for-ID-free-Predictive-Audience-Solution

Advertising to Gen Z

Comscore's ‘Advertising to Gen Z’ report takes a deep dive into data around what makes this consumer tick
9% - ights/Presentations-and-Whitepapers/2023/Advertising-to-Gen-Z

What are the most visited social media platforms among Gen Z

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time.
9% - ights/Blog/What-are-the-most-visited-social-media-platforms-among-Gen-Z

CTV, video digital y redes sociales: ¿Están redefiniendo el panorama de las noticias en México?

Aproximadamente el 90% de las personas que acceden a Internet en México leen noticias en línea, lo que equivale a alrededor de 58.5 millones de internautas. Por ello, en esta sesión analizamos cómo se modifican los comportamientos y hábitos de consumo...
22% - ights/Presentations-and-Whitepapers/2023/CTV-video-digital-y-redes-sociales-Estan-redefiniendo-el-panorama-de-las-noticias-en-Mexico

Fast facts 2023 Indian Premier League

How did content surrounding the 2023 Indian Premier League (IPL) perform on social media? Which brands engaged the most? And what content hit a six across the different social platforms? Find out below!
9% - ights/Infographics/Fast-facts-2023-Indian-Premier-League

Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
9% - ights/Blog/Relevance-is-the-new-Reach-Comscore-Interact-London-2023-Summit

El Marketing de Comercio Electrónico en Latinoamérica, 2023-2026

Portada en colaboración con Comscore publica un informe sobre las estimaciones de crecimiento para el marketing de comercio electrónico en América Latina hasta 2026; incluyendo datos clave sobre el desarrollo del uso de aplicaciones y sitios de retail...
22% - ights/Presentations-and-Whitepapers/2023/El-Marketing-de-Comercio-Electronico-en-Latinoamerica-2023-2026