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Universal Search: a First Look at the Data

Earlier this year on this blog, I promised to share data about Universal Search. Below is the industry’s first look at the data, shown for the first time publicly at Search Engine Strategies NYC last week on the “Orion Panel” – an exciting session with...
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My Impressions of Davos

I’ve just returned from the World Economic Conference (“WEF”) in Davos, Switzerland, where the world’s leaders gather to discuss important issues, and to draw attention to, and devise solutions for, the world’s most pressing problems. For five days, from...
9% - ights/Blog/My-Impressions-of-Davos

My Davos Moments

I thought I’d share my “Davos Moments” with you, when what I witnessed was so powerful I got chills. One session alone spawned three such moments.
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Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
9% - ights/Blog/Entering-the-promised-land-of-behavioral-targeting

Davos Moment #4

My fourth Davos moment came when Magid and I participated in a three-hour exercise where we were essentially tasked with finding a formula for peace in the Middle East. Upon entering the meeting room, we were each assigned to random groups. Each group...
9% - ights/Blog/Davos-Moment-4

Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at...
9% - ights/Blog/Where-The-Buys-Are-Ads-Live-On-Pages

Recent Interview with Eric Enge

I was recently interviewed by Eric Enge at Stone Temple Consulting about the search industry. We cover a lot of issues focused around the evolution of search as a marketing vehicle.
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Google Redux

I would like to take this opportunity to respond to a comment from Willy Quintinella posted in response to my recent blog entry “Why Google’s surprising paid click data are less surprising.” Willy raises an important question when he asks why comScore...
9% - ights/Blog/Google-Redux

Coming Soon: TV! As Seen on the Internet

Over the holidays, everyone (by which I mean, my wife's family) was asking me, "What exciting new developments can we expect to see in online metrics in 2008?" From my perspective, I do see something important bubbling up on the Internet, something that...
9% - ights/Blog/Coming-Soon-TV!-As-Seen-on-the-Internet

The Universal Search Revolution

The topic du jour for Search in 2007 was clearly universal search: the inclusion of different types of search results such as news stories, maps, local information, images and video alongside the web search results you are used to seeing. We recently...
9% - ights/Blog/The-Universal-Search-Revolution