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Super Bowl XLII Set to Break Online Records in the U.K.

In October 2007, the NFL history books were re-written, as the first ever regular season game to be played outside the U.S. was staged on the hallowed Wembley turf in London.
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Obama Ahead of the Online Advertising Curve

I caught an interesting article by Matthew Mosk in the Washington Post today discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s success at attracting online donations is likely a function of...
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comScore Begins MRC Audit

The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Nielsen TV ratings, Arbitron radio ratings, MRI’s magazine...
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The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor Counts

Louise Story’s October 22nd article in the New York Times, entitled “How Many Site Hits? Depends Who’s Counting” highlights the challenges of getting up to speed on the continuing debate about the differences between the online unique visitor counts provided...
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Consumer Trends in Social Networking

Recently, I spoke at the Forrester Consumer Forum here in Chicago, titled “Winning in a World Transformed by Social Technologies.” I’d like to share with you some of the findings from my presentation, which focused on consumer trends in social networking....
9% - ights/Blog/Consumer-Trends-in-Social-Networking

Radiohead Freeloaders Abound, But Does the Business Model Work?

There’s been a lot of recent media buzz about Radiohead’s decision to sell their new album “In Rainbows” directly through their website on a “pay what you want” basis and what it would mean for the record industry if this new model were to prove effective....
9% - ights/Blog/Radiohead-Freeloaders-Abound-But-Does-the-Business-Model-Work

The Wizard of Oz had it right…

Hi, I’m Edward Hunter. I’ve been a gamer for many years and now have the perfect job working with comScore clients in the gaming industry.
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A Metric for Every Reason

Much has been written about how new Internet technologies are making page view measurement less relevant when comparing consumer interaction with different Web sites. Many parties suggest replacing the page view with a measure of engagement.
9% - ights/Blog/A-Metric-for-Every-Reason

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial...
9% - ights/Blog/The-Now-is-Time

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe....
9% - ights/Press-Releases/2010/11/comScore-Introduces-Online-Video-Measurement-Service-in-Brazil-Mexico-Argentina-Chile-and-Spain